Director, Retail Finance Marketing

Director, Retail Finance Marketing page is loaded## Director, Retail Finance Marketing locations:
Toronto, Ontario:
Montreal, Quebec time type:
Full time posted on:
Posted Todayjob requisition :
R24341
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* Who we are:

** Fairstone Bank and its family of brands are united in delivering innovative, accessible and reliable financial solutions that enable Canadians to reach their goals. Over the years, our brand family has grown. In 2024, Home Trust Company, Home Bank and Oaken Financial became part of the Fairstone Bank family of brands, alongside Fairstone, Eden Park and Fig.

Together, we are the leading alternative lending bank in Canada. We have the collective experience and expertise to better serve our customers and foster our partners’ growth. With a diverse suite of products—residential and commercial mortgages, consumer deposits and GICs, credit cards, retail and automobile financing, personal loans and digital lending—we offer financial solutions tailored to all Canadians, including newcomers, small-business owners, smart investors and savvy consumers.

Backed by nearly a century of lending experience through its legacy companies, Fairstone Bank and its brand family are proud to be Canada’s leading alternative lending bank.

Join Fairstone as a Director, Cards and Retail Finance Marketing reporting to Emilie Boulay and be part of our talented and growing team!
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* Position Overview:

** We’re looking for a seasoned results-oriented marketing professional to lead the Cards and Retail Financing Marketing teams.
The successful candidate will support the business in Marketing Planning and be responsible for its execution and KPI success. Leading a team of highly skilled Marketers and working across the organization, this role will unlock best in class programs and solutions that enable the successful delivery of our partner commitments and build success for our collective businesses.

This Cards portfolio consists of multiple products including Walmart Rewards Mastercard, Walmart Rewards World Mastercard, and Home Trust Visa products. The successful candidate will focus on maximizing account growth, driving activation and engagement, enabling innovation, and enhancing value perception across them all.

The Retail Financing portfolio consists of thousands of Merchant relationships, with key strategic partners like Best Buy, Ashley Furniture and the Dufresne Group.  The successful candidate will provide thought leadership in building successful Marketing programs to drive their unique business needs and support growth in their retail financing businesses.
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* About the role:

** Reporting directly to the Vice-president, this role has the following responsibilities:
* Build, develop and lead a talented group of Marketing professionals in support of the Cards and Retail Financing portfolios.
* Support the business in the development and successful delivery of the marketing plan to meet targets across both portfolios, leading multi-channel customer acquisition, engagement, and retention strategies.
* Measure results of all marketing initiatives and ensure yearly initiatives drives KPIs to meet plan
* Work closely with Analytics teams to identify data driven lifecycle opportunities to deepen customer relationships and drive business outcomes.
* Work with Internal and External creative partners to establish the creative strategy and be accountable for final review and approval of omni channel creative and messaging
* Lead the team on marketing initiative development ensuring campaigns are on-strategy and appropriate approvals are secured, uniting stakeholders around a unified visual brand, marketing and communication presence
* Represent Marketing in key Partner communication forums and meetings, providing thought leadership, sharing results and securing alignment on recommendations.  Proactively bring forward opportunities to strengthen our relationships and build competitive advantage.
* Establish and monitor key performance indicators across the portfolios, engaging with Marketing Operations and Analytics to create timely dashboards and reports.
* Identify opportunities across Cards and Retail Financing portfolios to leverage…