Copywriter

Copywriter - (FT/ 24 month contract) - Toronto, ON

You’ll feel great about a career with March of Dimes Canada

At March of Dimes Canada,
our collective work matters
. As a leading national charity backed by a history of more than 70 years of impact, we’re dedicated to being Canada’s leading service provider, resource, and advocate, empowering people with disabilities to live and thrive in communities nationwide. Our collective efforts are rooted in our Purpose, Vision, and Mission, which inform how we drive all our work forward.

Vision:An inclusive, barrier-free society for people with disabilities.

Mission:To be Canada’s leading service provider, resource, and advocate, empowering people with disabilities to live and thrive in communities nationwide.

The Copywriter (24 month contract) will play an essential role at a time of exciting growth and transformation for our organization. In this new contract role, the incumbent will bring their copywriting experience, natural storytelling talent, and vibrant creativity to the work to help us achieve a winning brand experience for our nationwide audiences. They will contribute to impactful, resonant marketing campaigns and integrated, digital-first marketing and advertising materials that make people feel truly connected to our mission and vision.

They will also be at the forefront of establishing our brand voice, ensuring its compelling and consistent application while also driving ongoing brand awareness for our organization.

March of Dimes Canada is an equal opportunity employer and highly encourages applications from people with disabilities. We are committed to fostering an inclusive, accessible, and supportive work environment where everyone feels valued and respected.

• Shape our brand voice by leading in the creation of short- and long-form copy to help launch and promote our new brand to external key stakeholder groups and audiences across the country
• Produce compelling and engaging copy for a wide array of media, platforms, and products across both our digital and traditional marketing and advertising channels
• Craft and present winning concepts and copy for national brand awareness, educational, and philanthropic campaigns
• Conceptualize, write, and edit core messaging for the organization and our key programs, services, and other branded properties
• Undertake naming and brand-positioning exercises and specific content creation projects relating to special initiatives, including fundraising, events, and various campaigns
• Apply strong knowledge of accessibility and accessible communications to optimize all our materials for people with disabilities, including aphasia
• Advise internal stakeholders and vendors on copy, messaging, and positioning
• Apply seasoned interview and research skills to gather impact stories, ensuring the process is respectful, accessible, and inclusive for all participant
• Optimize copy against UX/UI best practices, SEO and SEM, multiple search engines, platforms, and devices; edit and revise as needed by learning from and applying analytics findings
• Leverage practical knowledge of Generative AI to extrapolate and iterate on written content
• Own writing and production processes and processes from concept to completion, including copy iteration, stakeholder input, copy editing, proofing, and review and approvals, ensuring deadlines are met and objectives achieved
• Keep abreast of all new media, marketing communications, and content marketing trends, bringing recommendations and insights to leadership

• Minimum 5 years of progressive experience in marketing, advertising, journalism, professional writing, communications, or a related field
• Post‑secondary bachelor’s and/or master’s degree in marketing, advertising, journalism, professional writing, communications, or a related field
• Proficient in Microsoft Office suite, various social media platforms, project‑management platforms, and virtual conferencing platforms (Microsoft Teams, Zoom)
• Experience working with art and design teams to develop concepts, contributing by producing copy that complements graphic treatments, digital platforms, and…