Senior Manager, Marketing

Overview

If you’re excited about building systems that empower others to lead - and want to help shape Canada’s next generation of entrepreneurial, AI-ready talent for the future of work - we’d love to hear from you!

Venture for Canada is a national registered charity equipping talent across Canada with the entrepreneurial skills, mindset, and opportunities to succeed in a 21st-century economy increasingly shaped by rapid change and emerging technology. We believe that to be entrepreneurial is to act upon opportunities to create value for others.

The resourcefulness and creativity of people across Canada are essential to addressing our country’s greatest challenges. Venture for Canada serves as a catalyst for systemic social change by empowering individuals to create a more prosperous, inclusive, and innovative society.

I’m Kathleen, VFC’s Senior Manager of People Operations, and I’ll be guiding the recruitment for this role. Since joining in 2019, I’ve watched our team grow from 9 to 30+ mission-driven colleagues, and we’re thrilled to be expanding again. To learn more about our hiring process and workplace philosophy, visit our Careers page here.

Over the past few years, VFC has experienced incredible growth. We are hiring a marketing leader to help shape our strategy and build the next phase of VFC’s journey. The Senior Manager, Marketing will report into the Director of Development and External Affairs. This is a senior role on a small team, responsible for managing both people and projects while building out strong systems for the marketing department.

We view marketing at VFC as selling our products (i.e., our entrepreneurial programs and courses), raising awareness, promoting our work, and generating support.

• Develop and execute integrated marketing strategies that align with VFC’s mission and growth goals;
• Own the development and implementation of comprehensive brand marketing initiatives that drive top of funnel pipeline into VFC’s programs;
• Lead and innovate project management tools, processes, and cross-team communication for the Marketing department;
• Lead, support, and coach a high-performing internal marketing team;
• Oversee and optimize the output of an external marketing firm to complement internal capacity;
• Contribute to broader organizational planning and decision-making from a marketing and brand perspective;
• Lead the production and execution of high-quality content across channels and formats;
• Champion the organization’s national brand identity, ensuring consistent messaging and visual representation;
• Oversee digital presence, including social media, website, and digital PR;
• Lead or contribute to high-visibility materials like the annual report, impact updates, and campaign assets;
• Work with the Finance Team to ensure marketing funds are allocated effectively and spent according to plan;
• Support internal communications efforts to align the growing team around brand and messaging;
• Lead a shared services marketing and sales function, working with teams across the organization to shape messaging and campaigns while staying responsive to their goals, feedback, and strategic priorities;
• Support the evolution of marketing systems, tools, and team structure as VFC grows.

• 5+ years of progressive experience in marketing, communications, or related roles;
• Minimum of 3 years managing and mentoring staff, with a track record of developing high-performing teams;
• Proven expertise in developing and executing marketing strategies that drive measurable business results;
• Excellent project management skills and comfort working cross-functionally across departments;
• Excellent communication skills and the ability to navigate cross-team collaboration effectively;
• Demonstrated experience in brand development and management;
• Experience driving top of funnel pipelines through marketing recruitment campaigns;
• Strong content creation skills across media, with a compelling storytelling style;
• Experience with marketing platforms and analytics tools such as Hub Spot, Google Analytics, Canva, social platforms, and Adobe;
• Understanding of audience segmentation and stakeholder…