Social Specialist

Company description
Spark Foundry is the agency that is shaped by ideas. We believe everyone’s ideas are powerful – big or small. Our knack for exploring them makes us better.

We strongly believe in collaboration, where a thriving working relationship leads to everyone’s best work. Luckily, this conviction attracts likeminded clients and talent to create a positive and magnetic team.

We’re constantly adapting to each of our clients’ businesses’ needs to avoid stagnation. This ensures that our clients get the best service to tackle their future-facing challenges and that our team stays on their toes.

Above all, we love to go above and beyond what’s expected of us. We’ve done this through media innovation that is recognized by both the industry and by our clients who reap the benefits.

The near future is very bright for Spark Foundry, whether that’s a result of Publicis Groupe’s investment in groundbreaking global & local tools and data solutions or because of the contagious momentum amplified by new team members and new clients.

Overview
The Social Specialist is a highly organized, detail-oriented team player with strong technical aptitude in paid social platforms namely, Facebook/Instagram (required), Twitter (required), Pinterest (Asset), Snapchat (Asset).

Social Specialists are responsible for assisting the Social Supervisor or Manager in the creation and implementation of holistic social media plans for their brands. This individual will gather and analyze various amounts of marketing data for the clients and their competitors to determine their advertising and media needs and to ensure plans are properly executed and delivered. Plans typically include analysis and recommendations on targeting, geography, scheduling, support level, strategic executions and budget.

In addition to managing the work of the Social Coordinators/Analysts they may supervise, Social Specialists have day-to-day client contact and work with their counterpart Strategy and Investment teams. Success requires strong analytical skills, good consumer understanding, creativity, skill in negotiation and very strong attention to detail.

Responsibilities

Assists the Social Supervisor/Manager to develop social media plan recommendations for assigned clients that meet clients’ campaign goals and target audiences

Maintains regular communication of brand and team status to Supervisor/Manager

Develop a positive experience and relationship with clients maintaining day to day communication

Executes social media campaigns, and purchasing social media from the different self-serve platforms and managed services

Ensure that all projects assigned are executed to plan

Manage, analyze and optimize social media placements during campaigns

Collaborates with web analysts to provide campaign reporting and ROI analysis

Ensure that work produced with the highest level of quality and accuracy

Sources, compiles and provides research materials when required

Participates in assigned client meetings and presentations

Pro-actively identifies project issues/problems, assists in issue/problem resolution and provides project updates

Qualifications

1-2 years’ experience in social media planning and buying

Facebook Blueprint and/or Certification an asset

Knowledge in various social media platforms and best practices in organic and paid use

Proficiency in Microsoft Office, with an advanced working knowledge of Excel

Strong analytical skills

Strong quantitative skills, including analytical abilities and math proficiency

Ability to effectively utilize media research and reporting resources

Excellent communication skills – written, verbal and presentation

Strong negotiating skills

Flawless attention to detail

Project management, problem solving and organizational skills are essential.

Able to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure

Additional information
Salary
Transparency matters to us. The salary range for this position is $45k - 50k per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we…