Marketing Growth Manager

We are seeking a hands-on  Growth Marketing Manager  to own and scale our digital customer acquisition programs. This role is responsible for driving measurable growth in qualified website traffic and revenue through paid media, experimentation, and data-driven marketing strategies.

The Growth Marketing Manager will manage and optimize paid acquisition campaigns across digital channels while developing structured frameworks for campaign testing, audience targeting, and performance optimization. This role requires someone who is comfortable working directly within advertising platforms, analyzing campaign performance, and identifying opportunities to improve efficiency and scale growth.

The ideal candidate combines strong analytical thinking with operational campaign management experience and a deep understanding of performance marketing metrics such as customer acquisition cost (CAC), lifetime value (LTV), and return on ad spend (ROAS). This role plays a key part in driving customer growth by identifying, testing, and scaling the digital acquisition strategies that bring new customers to our platform.

Key Responsibilities and accountabilities
The responsibilities of this position include, but are not limited to the following:

Paid Media and Customer Acquisition
Own and scale paid acquisition channels as a primary driver of qualified website traffic, customer growth, and revenue.
Plan, launch, and manage paid media campaigns across platforms such as Google Ads, Meta, You Tube, Programmatic (Criteo) and emerging acquisition channels.
Manage and optimize paid acquisition campaigns across multiple channels, balancing performance, efficiency, and scale.
Manage day-to-day campaign operations including budget pacing, bid adjustments, targeting optimization, and creative deployment.
Continuously optimize campaigns to improve ROAS, reduce CAC, and increase revenue contribution from marketing channels.

Growth Strategy and Experimentation
Develop and execute structured experimentation programs across audiences, creative, landing pages, and bidding strategies.
Continuously test and refine campaign targeting, messaging, and creative formats to improve acquisition performance.
Analyze funnel performance and marketing metrics including CAC, LTV, conversion rates, and revenue attribution.
Identify and test new acquisition channels, platforms, and audience opportunities that can unlock incremental growth.
Monitor industry trends and platform updates to identify emerging advertising opportunities and competitive advantages.

Creative Development and Performance Testing
Develop a scalable creative testing engine that continuously generates and evaluates new ad concepts.
Collaborate with internal teams and external freelancers to produce high-performing creative assets including ad copy, visual formats, and video content.
Develop performance-driven creative briefs informed by audience insights, campaign data, and competitive research.
Continuously test creative formats, messaging, and audience targeting to improve engagement and conversion performance.

Social Media and Lifecycle Marketing Leadership
Provide direction and support for lifecycle marketing and social media initiatives so they align with customer acquisition and growth priorities.
Work closely with the Lifecycle Marketing and Social Media Marketing Supervisor to ensure alignment between acquisition campaigns and ongoing customer engagement initiatives.

Measurement, Attribution and Reporting
Track marketing performance across the acquisition funnel including traffic quality, conversion rates, CAC, LTV, and ROAS.
Develop reporting frameworks that provide visibility into marketing performance and acquisition efficiency.
Evaluate channel effectiveness using attribution frameworks and incrementality testing to better understand acquisition impact.
Forecast marketing performance and model the relationship between marketing spend, acquisition costs, and revenue growth.

Cross-Functional Collaboration
Partner closely with sales, product marketing and e-commerce to improve acquisition performance and customer conversion journeys.
Collaborate with e-commerce to identify opportunities to…