AVP, Paid Media and Growth Marketing

AVP, Paid Media and Growth Marketing (14 months Contract) page is loaded## AVP, Paid Media and Growth Marketing (14 months Contract) locations:
Markham:
Toronto posted on:
Posted Todayjob requisition :
R-166066
** Experience Aviva
** Together, we are Aviva. Our values — Care, Commitment, Community, and Confidence — guide how we show up for each other and for our customers. Individually, they’re words. Together, they define who we are.

At Aviva Canada, we put people first, our employees, our customers, and our communities. We’re proud of a culture built on care, inclusion, and collaboration, where your voice matters and your growth is supported. We’re not just about insurance; we’re about making a real difference by protecting what matters most.
** The Opportunity
** The Associate Vice President (AVP) of Paid Media and Growth Marketing (14 months contract) will lead the strategic planning, execution, and optimization of digital marketing initiatives to drive customer acquisition, engagement, and retention. This role requires a dynamic leader with a deep understanding of digital marketing channels, paid media strategies, and growth marketing tactics. The AVP will work closely with cross-functional teams to ensure alignment with overall business objectives and will be responsible for driving measurable growth and return on investment.

This is a great opportunity to lead and shape the digital marketing strategy for a tier‐one insurance company.##
** What you'll do:**
* ** Strategic Leadership:
** Develop and implement comprehensive digital marketing strategies to achieve business goals and drive growth.
* ** Paid Media Management:
** Oversee the planning, execution, and optimization of paid media campaigns across various platforms (e.g., Google Ads, social media, display advertising, etc.).
* ** Growth Marketing:
** Identify and implement growth marketing tactics to increase customer acquisition, retention, and lifetime value (using digital media, SEO, email, direct mail, outbound channels)
* ** Data-Driven Decision Making:
** Use analytics and data insights to inform marketing strategies and optimize campaign performance.
* ** Team Leadership:
** Lead and mentor a team of digital marketing professionals, fostering a culture of innovation and continuous improvement.
* ** Project Management:
** Lead projects from planning through delivery by coordinating teams, managing risks and resources to achieve successful, on‐time results
* *
* Collaboration:

** Work closely with product, sales, and other marketing teams to ensure cohesive and integrated marketing efforts.
* ** Budget Management:
** Develop and manage the digital marketing budget, ensuring efficient allocation of resources to enhance return on investment.
* ** Market Research:
** Stay up-to-date with industry trends, emerging technologies, and competitive landscape to inform marketing strategies.
* ** Reporting:
** Provide regular performance reports and insights to senior leadership, highlighting important data and actionable recommendations.##
** What you'll bring:
*** Bachelor’s degree in Marketing, Business, or a related field
* 7+ years of experience in digital marketing, with a focus on paid media and growth marketing.
* Proven track record of developing and executing successful digital marketing campaigns.
* Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, Adobe Analytics, Qlik, other data visualization tools).
* Excellent leadership and team management skills.
* Strong communication and interpersonal skills.
* Ability to thrive in a fast-paced, dynamic environment.
* What makes you stand out:
** Experience with CRM & marketing automation platforms (e.g., Salesforce, Marketo).
* Knowledge of SEO and content marketing strategies.
* Familiarity with A/B testing and conversion rate optimization.##
** What you'll get:
*** The salary band for this position ranges from $68/hr to $80/hr please note that individual salary is determined by factors such as job-related knowledge, skills and experience, as well as internal equity.
* Collaborative and innovative work environment.
* Competitive salary
* Career growth and development opportunities.
* Hybrid flexible work model
* Please note that this role is an employment opportunity through Randstad.
* This job advertisement is for an existing vacancy which has been posted both internally & externally.

Aviva Canada may use AI (Artificial Intelligence) tools to assist us throughout the recruitment process to screen, assess or select applicants for a position.

Aviva Canada welcomes applications from all qualified individuals and has a process in place to provide accommodations for persons with disabilities at all stages of the hiring process and during employment. If you require an accommodation during the interview or hiring process, please contact your Aviva Talent Acquisition Partner so that an appropriate accommodation can be arranged.
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