Content Creator & Social Media Specialist

Who We Are

Centurion Asset Management Inc. is a recognized leader in the Investment and Property Management industries. Providing quality investments and housing for all its clients, our experienced team comprised of more than 435 Employees is a core component of Centurion’s success since 2003. Centurion Apartment Real Estate Investment Trust (“REIT”) owns more than 22,000 multi-family apartment units and student housing beds across 46 cities in Canada and the United States.

Since day one, our goal has been to provide Residents and their families with clean, safe, and comfortable homes. The REIT provides investors an opportunity to invest in a diversified portfolio of rental apartments and student housing properties, as well as mortgage and equity investments in property developments, across Canada and the United States and participate in the profits derived from them.

Our mission is to be sought after as a leading-edge, reputable, multi-disciplinary alternative asset manager; to capitalize on opportunities in new and interesting investment strategies that meet our mission to Investors; and to embrace change, experimentation, innovation and learning from failure to make continual improvements that drive our success and keep us ahead of our competitors.

Our core values can be summarized by the acronym RISE:
Respect for our Investors, our Residents, Co-workers, Partners and Communities;
Integrity in everything we do, demonstrating sincerity, honesty and the will to do it right;
Simplicity free of pretension and hassle, full of value and common sense; and Excellence in offering all our Clients and Partners exceptional products and services quality, as well as providing our Employees with an excellent workplace.

Reporting to the Senior Manager, Digital Marketing, the Content Creator & Social Media Specialist is responsible for the strategic development, content creation, and comprehensive management of all brand personas across Meta, X, Linked In, You Tube, and Tik Tok for Centurion Asset Management Inc. and its entities.

With a combination of strategic vision and hands‑on creativity, you will evolve Centurion’s social presence by creating engaging, platform‑optimized content that sets us apart in the real estate and financial services industry.

The role is focused on the development and execution of multiple campaigns across various brands and business priorities, as well as the ongoing management of our handles. The Content Creator & Social Media Specialist is accountable for developing cohesive content strategies and content calendars, executing multi‑platform campaigns with internal and external partners, and providing detailed analytics and reporting to optimize brand awareness, lead generation, and audience engagement objectives.

• Using internal social media management platforms, strategically manage and maintain all social media handles across Meta, X, Linked In, Tik Tok, You Tube and Glassdoor/Indeed (8 standalone social media handles)
• Develop comprehensive social media strategies and content calendars tailored to each brand entity while maintaining cohesive brand voice, and tone across the Centurion portfolio of entities
• Identify emerging social trends and opportunities, and quickly ideate content concepts that align with our brand voice while meaningfully participating in relevant online conversations.
• Support influencer and partnership marketing efforts by identifying potential partners, coordinating outreach and content collaboration, developing shot lists and creative concepts for content shoots, and managing influencer-generated content
• Ensure compliance procedures and regulatory requirements are met regarding social media processes, including privacy regulations, advertising standards, and real estate marketing guidelines.
• Develop and manage paid social media advertising campaigns, including budget allocation and performance optimization

• Conceptualize, pitch, shoot, create and edit best‑in‑class social content (graphics, videos, photography) that resonates with our audiences and…