Field Marketing Specialist

The Field Marketing Specialist is a key contributor role with Tipalti’s North America Marketing Team. The role supports the logistical execution of third-party trade shows, hosted events, and regional field events to support the Global Go-To Market Sales teams. Reporting to the Director, Field Marketing & Events, the Field Marketing Specialist works across departments within the greater Demand Generation function to execute effective programs, as well as portfolio marketing, design, content and sales teams.

A successful candidate will have the ability to build strong connections with key stakeholders, balance multiple competing priorities in a fast paced environment, executive effectively, and have strong attention to detail.

Tipalti is the AI-powered platform for finance automation, elevating how finance teams operate in the global economy. We empower our customers to scale faster and smarter by removing the complexities of doing global business and accelerating their finance operations efficiency. Our platform provides a comprehensive suite of finance automation solutions designed for mid-market businesses across accounts payable, global payouts, procurement, employee expenses, corporate cards, supplier management, tax compliance, and treasury.

Tipalti partners with leading financial institutions such as Citi, Wells Fargo, J.P. Morgan, and Visa, enabling over 5,000 global companies to efficiently and securely pay millions of suppliers and payees across 200+ countries and territories, in 120 currencies.

• Event Planning & Execution
  • Maintain events calendar and build event strategy in partnership with Field Marketing and Sales leaders
  • Assist in processes including creating overview documents, presentations, managing projects in Asana, and crafting creative briefs.
  • Identify and research event activities to help build relationships with existing prospects and drive new prospects and pipeline
  • Acquire sponsorship information, organize deliverables, and negotiate contracts
  • Manage onsite event logistics and coordination for all attendees (employees, prospects, customers, speakers, etc)
  • Secure and arrange necessary event elements such as event space, audio-visual requirements, booth collateral, catering, and shipping
  • Manage communications with Account Executives, Sales Development Reps, and Sales leaders for pre and post event outreach.
• Digital Marketing Elements
  • Build landing pages for hosted events and monitor registrations, attendance/no-show, and conversion.
  • Create campaign level budgets to track campaign spend and help Director with strategic planning
  • Upload events lead lists to help project owners with reporting
  • Pull reports to help with event insights and enable the sales team in their prospect outreach.
  • Build email and Linked In touchpoint sequences for Sales Development Reps to help drive registrations to events, or with follow-ups.
  • Distribute post-event surveys and collect feedback from internal attendees across marketing and sales.
  • Research ancillary event ideas and venues across territories to support project owners (e.g. restaurants, experiential vendors).
• About You
  • 2-3 years of experience in project management, sales, or marketing
  • Experience working at a B2B or B2C, technology company
  • Excellent communication skills both internally and externally
  • Strong organizational & project management skills
  • Detail oriented and the ability to adhere to tight deadlines
  • Strategic, proactive, and outcome-oriented mindset in the planning and execution of a high-impact marketing plan
  • Crisis management skills with a solution oriented mindset. Must be adaptable to change and feedback
  • Technical skills in Asana, Salesforce, and Outreach would be an asset
• Unique aspects of this role
  • Travel
    • Moderate overnight travel anticipated (20-30%)
  • Schedule
    • Normal workweek business hours within geographic location and time zone.
    • May require flexibility to coordinate schedules across time zones with internal teams and external customers and contacts.
  • Physical aspects
    • Position is located onsite/in-office three days per week.
    • Prolonged sitting and/or standing at workstation.
    • Prolonged computer and/or…