Senior Manager, Communications - Market

SENIOR MANAGER, COMMUNICATIONS - MARKET

Contract Full-time

TIFF - THE MARKET

TIFF is a charitable, cultural organization dedicated to presenting the best of international and Canadian cinema and creating transformational experiences for film lovers and creators of all ages and backgrounds in our home - TIFF Lightbox. Our mission:
To transform the way people see the world, through film.

TIFF:
The Market will expand TIFF’s presence as a global hub for screen‑based storytelling and reinforce its role as a global entertainment industry leader. It will connect creators, buyers, and audiences, while elevating Canadian and international talent and fostering collaboration across film, series, and innovative content.

TIFF is committed to embracing diversity and treating all individuals with respect, dignity and fairness by removing physical, social and economic barriers to participation.

We encourage you to reflect on the land that you are on, who the traditional keepers of the land are, what the treaty relationship is, or if it’s unceded territory. TIFF is located on the Treaty Lands and Territory of the Mississaugas of the Credit and the traditional territory of the Anishinaabe, the Wendat, and the Haudenosaunee. We are grateful to work on this land.

We are currently hiring for the position of:

SENIOR MANAGER, COMMUNICATIONS – MARKET

The Senior Manager, Communications – Market will lead corporate and event communications to elevate brand visibility and position TIFF:
The Market as a must‑attend global industry event. Reporting to the Director of Marketing and Communications – Market, this role oversees media relations, executive communications, content strategy, and stakeholder messaging for B2B and B2C audiences.

The Senior Manager, Communications will drive and execute internal and external communication strategies supporting the roll‑out of the Market, ensuring alignment with TIFF’s overall Communication and Stakeholder Relations Strategy and working within TIFF’s overarching Communication principles. This role requires expertise in developing strategic communications plans, managing complex campaigns, fostering relationships across multiple stakeholder groups, and driving innovative strategies that deliver measurable results.

The role requires deep experience in entertainment, media, or screen‑based industries, along with a strong understanding of trade and consumer press landscapes.

RESPONSIBILITIES
Strategic Communication Leadership

Develop and execute comprehensive communications strategies aligned with organizational goals.

Ensure consistent brand voice across all external communications channels.

Support leadership interview training and media preparation.

Team and Cross‑Functional Collaboration

Collaborate with the Director of Marketing and Communications - Market on messaging for sales, programming, partnerships, sponsor ships, and other key initiatives.

Serve as a key liaison between executive leadership and communications teams, ensuring alignment and timely execution of strategic initiatives.

Collaborate with the Director of Marketing and Communications and external PR agencies on all media tactics.

Content Development and Messaging

Draft press releases, e‑communications, remarks, and executive briefing documents.

Help shape key messaging for The Market and executives via high‑quality communication materials across all channels while maintaining TIFF brand voice.

Support organizational change efforts with clear, effective communication plans.

Media and Stakeholder Engagement

Lead media relations strategies targeting domestic and international outlets.

Cultivate and manage relationships with trade and consumer journalists across film, television, and immersive media.

Oversee advance press accreditation and on‑site media operations during The Market.

Manage red carpet, press conferences, and media‑facing moments before and during The Market.

Support strategic partnerships by ensuring communications objectives are integrated and executed.

Performance Measurement and Reporting

Monitor media coverage/trends and provide regular reporting and insights.

Establish and track KPIs to measure the success and impact of…