Specialist, Brand Marketing

Location

243 Consumers Road, Toronto, Ontario, M2J 4W8

At Shoppers Drug Mart, we’re innovating health and wellness in Canada. From prescriptions to walk-in clinics, and a beloved loyalty program, we’re caring and supporting our customers in new ways every day. With more than 1,300 locally owned and operated stores from coast to coast, the Shoppers Drug Mart network is more than a great place to shop, it’s a great place to work.

We’re committed to building our talented team who champion collaboration, kindness and inclusivity. Join our team, and help recognize a healthy future for your career and for all Canadians.

The Brand Marketing Specialist provides tactical support for the development and execution of marketing campaigns and programs. Reporting to a Sr. Manager or Director/Sr. Director, this role is an early step in the brand marketing career path, and supports cross-functional campaign teams through close analysis of insights and trends, and owning the details in campaign delivery to ensure seamless execution.

• Campaign Planning:
  Supports the brand team in developing the marketing brief, including compiling consumer/business insights (e.g., insights from the Customer CoE) and pulling in relevant past campaign data to advise standard processes
• Campaign Execution - Creative:
  Supports the brand team in coordinating with internal/external agency counterparts, and other partners (e.g., Loblaw Media, Loblaw Digital) for the review and approval of creative; closely reviews creative against established brand guidelines, and aggregates feedback provided by collaborators (e.g., Marketing and Division leadership)
• Campaign Execution - Deployment:
  Coordinates campaign deployment, ensuring the launch and execution aligns to campaign objectives; proactively monitors in-flight campaigns for optimization opportunities, flags them to the team, and implements decisions; actions other execution-related needs from the Division/Merchant teams, or local store operations, as required
• Optimization, Innovation & Best Practices:
  Contributes to the post-mortem process, including working with partners to compile campaign performance report reports with key measures, participating in post-mortem discussions, and documenting findings
• Campaign Metrics & Tracking:
  Supports budget planning, development and monitoring/updating (including status reports); updates brand/project/important metric dashboards; contributes to research, analysis and reporting to inform campaign activity
• Billing:
  Oversees management of budget control report, making sure campaigns are delivered in full against the planned budget. Also responsible for ensuring vendor invoices paid in a timely manner
• Delivering on day-to-day marketing activities, timeline management and plan execution
• Accurate/up-to-date budget tracking and reporting
• Successful execution of projects
• Contribution to the achievement of campaign objectives

• Balancing delivery for multiple projects in a fast-paced environment
• Brand communications, creative & media strategy (traditional and digital media)
• Knowledge of general marketing strategy and business principles
• Developing insights from data & analytics
• Project management
• 1-3 years of experience

Acting as consultants, supporting internal customers and the Associate-Owners, you will get experience unique to the retail industry while working for an award-winning national brand. Benefit from a purchase discount program, competitive pay and online learning through Academy.

Take ownership of your work and find more ways to care about your work, co-workers, customers and community.

At Shoppers Drug Mart Inc., we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections.

If that sounds like you, and you are open-minded, responsive to change and up to the challenges provided in a fast-paced retail environment, apply today.

Full time

Regular

Shoppers Drug Mart Inc. recognizes Canada s diversity as a source of national pride and strength. We have…