Sr. Director, Demand Strategy

Who We Are

Marketbridge is a leading integrated growth consulting and marketing services firm that accelerates performance from strategy through execution. We combine management consultancy with marketing agency expertise, all backed by marketing science, creative problem‑solving, and technological know‑how. Our integrated approach brings together teams, technology, data, strategies, processes, and plans to fuel sustainable revenue growth and build deeper, more resonant customer relationships. With a team of 300 professionals across global locations including Boston, D.C., London, and Canada, Marketbridge partners with over 150 clients worldwide, including Amazon Web Services, AMD, Met Life, Elevance, Flex and CERN.

Are you an expert in demand marketing strategy? Do you love solving complex marketing challenges? Is deep expertise in B2B marketing best practices, including Account‑Based Marketing (ABM), a hallmark of your CV? If so, this role may be just the one for you. Marketbridge is looking for a Senior Director, Demand Marketing Strategy to join our team of talented marketing professionals.

Working within our Demand Strategy practice, you’re an experienced marketing leader, passionate about connecting business strategy to marketing strategy, and building results‑oriented, demand marketing programs. You understand the complexities of B2B buying and how to navigate them from a marketing perspective. You appreciate what it means to manage complex, multi‑channel marketing campaigns throughout the customer lifecycle. And you’re looking for a dynamic, fast‑paced environment in which to grow your career and challenge yourself.

• Serve as a competent, confident expert advisor to the client, helping them think through their marketing strategies as they relate to business strategies and imperatives
• Work with the client to determine short‑ and long‑term marketing performance objectives and critical milestones
• Lead the development and presentation of comprehensive demand marketing programs and ABM campaigns for clients, providing expertise and guidance on strategy, planning, inbound/outbound channel selection, tactical recommendations, personalization, technology requirements and considerations, measurement/analysis, etc. To accomplish this, you will collaborate with Account Management and Brand Strategist to gain a fulsome understanding of the client’s brand, buyers and category; inform approaches and decisions related to buyer experience;
  
  and ensure that the necessary technology strategy is in place to support execution.
• Work closely with the Account leads to ensure alignment with client realities
• Collaborate with Marketbridge SMEs across the Media, Creative, Performance Analytics and Marketing Operations teams to bring demand marketing initiatives to life
• Support marketing and sales alignment and enable active sales support of marketing‑driven programs and initiatives
• Review data analysis (including historical marketing program and campaign performance, channel performance, account/contact data, buyer behaviours, and so on) to inform planning
• Contribute to the further advancement of the Demand Marketing practice by supporting new business efforts as well as developing and publishing thought leadership pieces

• Minimum 10 years of demand experience, primarily within or serving large B2B enterprises
• Deep expertise in developing multi‑channel, multi‑touch marketing programs and campaigns that encompass inbound, outbound, digital and offline channels
• An expert in best‑in‑class Account‑Based Marketing principles and practice
• Extensive knowledge of B2B media channels and when, why and how they should be employed to support demand marketing efforts
• Understanding of how to employ ABM platforms including 6sense and Demandbase to support go‑to‑market programs
• A high‑energy, positive, proactive, collaborative individual dedicated to delivering high‑quality work
• A successful track record navigating enterprise‑level organizations
• Experience working with senior leadership and executive management
• An ability to translate high‑level strategic thinking into meaningful…