Account Manager; Influential

Company Description

A three-time SABRE Canadian Agency of the Year winner North has achieved unprecedented success since launching in 2011. North disrupts the industry with its approach to PR, influencer and social and digital, establishing itself as a Canadian agency leader.

Where other agencies begin to stagnate, North has found the sweet spot between boutique and large agency: this ‘fourteen-year-old start-up’ is running on fresh momentum. What’s the secret? While new clients are tapping the team for their unique blend of expertise, many of North’s "OG" clients are expanding their work with the agency too.

We're an agency all about taking risks, thinking big and a true belief that good ideas can come from anywhere.

As an Account Manager, Influencer your job is to partner with clients to relentlessly pursue innovative creative thinking, with a focus on identifying and leveraging new trends, executing programs, and developing client relationships. An essential ingredient of your success is to tell the client’s story and relentlessly pursue the best ROI, and the ability to partner and collaborate with a number of internal and external stakeholders.

This role requires a passionate team leader with very strong creative, strategic thinking and organizational abilities. A strategic, creative and analytical thinker who can create cross-channel media strategies for our clients.

• Develop and support influencer communication deliverables to meet client objectives, while acting as project lead under senior leaders on campaigns
• Very strong in client communications and account management
• Experience with influencer advertising (strategy development and executional experience)
• Build strategic influencer programs including partner selection, vetting, outreach, negotiation and contracts, creative briefing/reviews/edits, paid media integration and analytics/reporting.
• Have strong knowledge of the influencer marketing space, key players and industry changes leveraging our in-house platform (powered by Creatori
  
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• Work alongside our creative teams to develop creative for influencers
• Strong understanding of content strategy implementation
• Demonstrate a superior understanding of the Canadian social media and influencer landscape and update broader team on emerging trends in the industry
• Building social advertising strategies to support client campaigns; able to place and track ads across social media platforms (e.g., Meta, X, Tik Tok, You Tube, Linked In, Quid or similar for insights)
• Strong social writing skills; ability to write effective and thumb-stopping social content
• Acumen for social creative development; ability to work with and manage production partners during client campaign planning and execution ((i.e. manage creative specs and assets, work collaboratively with project manager, clients and partners on detailed work back schedules, prepare and manage promotions plans etc.)
• Work alongside IAT partners to manage trafficking and content deployment
• Build and manage strategic social influencer campaigns to grow and achieve business goals
• Ability to work collaboratively with other agency partners
• Participating in forecasting budgets and invoicing for a specific set of client accounts; participate in organic growth of existing client base
• Promote an inclusive culture by coaching and mentoring team members

• 4-6 years of experience in public relations with experience in the influencer space
• Extensive experience in media relations, social media, event management and influencer relations
• Experience with social media platforms such as Meta, Instagram, X, Pinterest, etc. is needed
• A passion for working with exciting international brands
• Post-graduate diploma in Public Relations, Corporate Communications or related discipline
• Track record of developing creative public relations strategies and programs
• Entrepreneurial spirit and excitement to become an integral part of a new kind of agency
• Excellent communication skills, dynamic, team player, excellent time management and organizational skills
• Passionately committed to collaboration
• Excellent cross-functional leadership, presentation and…