Account Executive; Influential

Company description

A three-time SABRE Canadian Agency of the Year winner North has achieved unprecedented success since launching in 2011. North’s fresh approach to PR, influencer, social and digital has helped cement it as a Canadian agency leader. North has found the sweet spot between boutique and large agency: this ‘twelve-year-old start-up’ is running on fresh momentum.

What’s the secret? While a slew of major new clients are tapping the team for their unique blend of expertise, many of North’s "OG" clients are expanding their work with the agency, fuelling organic growth.

We’re an agency all about taking risks, thinking big and a true belief that good ideas can come from anywhere.

As an Account Executive, Influencer, you will be working as part of a collaborative account team that develops and delivers strategic, creative client programs. Your job is to tell the client’s story, with a focus on driving important and exciting content across all brand social platforms to influence, inspire, educate and engage your audience on a variety of topics.

An essential ingredient of your success is the ability to partner and collaborate with several internal and external stakeholders. We’re looking for a passionate team player with a strategic and creative mindset who can create cross-channel media strategies for our clients.

• Help develop fully integrated communications including social media and influencer programs for world-class brands
• Experience and passion for supporting, creating and executing Influencer Marketing programs from start to finish including sourcing influencers, handling contracting/ negotiating, developing briefing materials and managing the concept/content review process in collaboration with our clients
• Manage multiple facets of client programs including research and insights, strategy development, campaign and creative execution, social advertising, analytics, and reporting
• Project manage and coordinate elements of campaigns
• Leverage metrics and research where appropriate to define and track performance against client objectives
• Write social media posts, internal/external emails, client communications and other communications
• Develop & track editorial calendars for Brand Channels and live event coverage
• Contribute to the direction of visual brand content based on client objectives (including video and short format content) working with our creative team
• Ongoing tracking and knowledge of industry & brand best practices for PR, influencer relations and social media
• Participate in agency-wide brainstorming sessions
• Opportunities to participate in client presentations and support new business pitches

• At least 2-3 years of experience in a PR or Influencer agency
• Genuine curiosity about how technology and innovation affects how we communicate and evolves social behaviors
• Bachelor’s & post-graduate degree in Communications, Advertising, Media Studies or a related field
• Passionately committed to collaboration
• Excellent cross-functional leadership, presentation and communication skills; dynamic team player
• Shows strong initiative as an entrepreneurial thinker taking independent actions and calculated risks
• Willing to learn and grow in your career
• Superior time management and organizational abilities
• Strong proficiency in social platforms (Meta, X, You Tube, Instagram, Tumblr, Whats App, Snap chat, Tik Tok etc.), effective measurement frameworks for social programs
• Experience using Microsoft Office applications (i.e. Excel, Word, Outlook, etc.) and collaborative team communication/project management applications (i.e. Microsoft Teams, Asana)
• Strong interpersonal abilities to effectively manage internal and external relationships, vendors and agency partners that align to your responsibilities
• Experience pitching, negotiation and contracting influencers and/or content creators
• Comfortable hosting briefing calls with influencers/agents to ensure influencer/creators are adhering to brand guidelines
• Relationships with influencer or influencer agencies a plus
• Ability to be flexible in a changing work environment and work well under pressure
• Skilled at analyzing data, deriving…