Brand Communications Director

Company Overview
50,000+ athletes. 22+ markets. 600+ weekly games. Two countries. One mission: prove that athletic dreams don’t have expiration dates.

Brodie Rec. League™
Type:
Full-Time | Permanent

Location:

Toronto, ON

Salary: $90,000 – $120,000 CAD annually

Reports to:

COO

Brodie League is more than a basketball league—it’s a community. As one of North America’s fastest-growing sports brands, Brodie League is redefining adult recreational basketball by delivering an elevated, professional‑quality experience rooted in culture, competition, and community. Our mission is to make every league night the best night of the week for our athletes.

Role Overview
The Brand Communications Director is the architect of Brodie’s corporate voice & strategic narrative across earned, owned & paid channels. Reporting to Shane Stirling, Executive Creative Director, you’ll serve as the primary liaison between Brodie & external media, managing all aspects of corporate communications, public relations & branded content distribution. You’ll translate our creative conviction into authoritative communication—building newsletter strategy, daily email engagement, PR infrastructure, media relations & Linked In presence that positions Brodie as the primary source in adult basketball culture.

This is our Clair Rankin role: someone who can operate with equal fluency in boardrooms & culture, turning what happens on the court into stories that drive business outcomes.

Core Responsibilities
Strategic Communications Leadership

Own Brodie League’s integrated communications strategy aligned with business objectives and brand positioning

Lead communications planning for major announcements including launches, partnerships, expansions, executive appointments, and milestones

Build and manage an annual communications calendar aligned with marketing and business development initiatives

Manage communications budget, agency partners, and vendors

Provide strategic counsel to the CEO, COO, and Executive Creative Director on messaging, positioning, and timing

Monitor industry trends, cultural moments, and competitive landscape to identify proactive story opportunities

Develop crisis communications protocols and act as primary contact during sensitive situations

Media Relations & Earned Coverage

Build and maintain relationships with national and regional media across sports, business, culture, and lifestyle

Develop targeted media lists and proactively pitch tier‑1 and trade publications

Serve as primary media contact and spokesperson liaison

Secure high‑impact earned media placements that drive brand awareness, partnership opportunities, and investor interest

Plan and execute press events, interviews, and media briefings

Track and report on earned media performance, sentiment, and share of voice

Corporate & Executive Communications

Position the CEO and leadership team as thought leaders through bylines, speaking engagements, and media features

Develop executive communications including speeches, talking points, Q&A documents, and briefing materials

Draft and distribute press releases, official statements, and corporate announcements

Maintain corporate fact sheets, executive bios, and boilerplate language

Owned Media & Content

Launch and manage the Brodie League newsletter as a premier basketball culture publication

Develop daily email communication strategy to drive engagement, retention, and conversion

Create long‑form content including case studies, industry reports, and thought leadership

Oversee corporate blog, Linked In, and owned channels with consistent voice and narrative

Measure content performance through engagement metrics and subscriber growth

Brand Messaging & Voice

Develop and maintain messaging architecture for athletes, partners, investors, media, and community

Create corporate communications guidelines to ensure consistency and authenticity

Translate cultural credibility into corporate language without losing Brodie League’s edge

Ensure all communications reinforce Brodie League’s category leadership

Partnership & Investor Communications

Support partnership announcements, case studies, and co‑branded storytelling

Translate cultural momentum into investor‑ready…