Marketing Specialist; Hybrid

With millions of diners, 60,000+ restaurant partners and 25+ years of experience, Open Table, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world‑class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion.

Every employee at Open Table has a tangible impact on what we do and how we do it. You’ll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture.

We are seeking a passionate Marketing Specialist for Canada, based in Toronto, to support the planning and execution of multi‑faceted brand campaigns, events, social programs, and strategic collaborations that strengthen Open Table’s presence in the region.

The ideal candidate has 5+ years of B2C marketing experience (agency or client‑side), and ideally exposure to B2B, with a proven ability to build memorable, insight‑driven marketing initiatives that connect restaurants, diners, and partners to the Open Table brand.

This is a high‑impact, well‑rounded role on a lean team. We’re looking for someone who brings a broad marketing toolkit, spanning brand campaigns, social media, partnerships, events, sponsor ships, and beyond, and who thrives in a dynamic environment where no two days look the same. A creative mindset and strong organizational skills are essential.

Exceptional relationship‑building and collaboration skills are also critical: this role will work closely with partners, vendors, agencies, restaurants, and cross‑functional teams across the globe to deliver impactful activations and drive brand growth across the market.

• Report to the Regional Senior Marketing Manager
• Develop and execute along with Managers the annual marketing plan for Canada, including B2C (consumer/diner) initiatives and B2B (industry/trade) initiatives.
• Collaborate closely with the sales, Performance, PR, Partnerships, Events, Design, and Marketing leadership teams to cultivate strong relationships.
• Help brief, scope, and manage creative development for marketing assets across brand campaigns and activations, social content creation, events, sponsor ships and more.
• Manage the relationship with the social media agency on a regular basis, as well as other agencies or freelancers on a project basis.
• Identify, activate, and nurture influencer and creator partnerships to amplify campaigns and events.
• Serve as a quality gatekeeper across work streams by reviewing campaign assets and messaging to ensure precision, clarity, and alignment with brand standards.
• Measure ROI, track leads, and report key metrics to regional and global stakeholders.
• Manage vendor and partner contracts, including routing, approvals, and submissions to procurement and legal.
• Support invoicing and payment processing by gathering required documentation and tracking payments with accounting.
• Support all local marketing initiatives across B2C & B2B in the region.

• BA/BS degree required.
• Minimum 5+ years in marketing — ideally within the hospitality, travel, food & beverage, or lifestyle industries.
• Proven experience managing end‑to‑end campaigns (concept to execution) and implementing strategic partnerships that drive awareness, engagement, and business impact.
• Excellent organizational skills, with the ability to manage multiple projects, timelines, and stakeholders simultaneously.
• Comfortable tracking performance metrics, budgets, and ROI to optimize event and partnership effectiveness.
• Comfortable with a wide variety of technologies and ability to learn quickly
• Exceptional written and verbal communication skills, with experience crafting decks and campaign briefs
• Meticulous attention to detail and highly‑organized with the ability to identify roadblocks and troubleshoot efficiently and effectively
• Passion for the dining scene and hospitality industry, with a deep understanding of market trends and cultural nuances.
• Willingness to travel and attend production shoots, events,…