Marketing Specialist - Service Retention

Overview

Marketing Specialist - Service Retention

Rank 4

Location: Scarborough, ON (Hybrid)

Deadline: This posting will close by February 11, 2026 at 11:59 PM EST.

The anticipated annual base salary for this position is $75,700 - $99,300. The offered salary will be based on the candidate’s experience, knowledge, skills and qualifications, as well as internal equity considerations.

Toyota Canada Inc. (TCI) currently has an exciting opportunity for a Marketing Specialist - Service Retention to support our Service Retention team. This is a full-time opportunity and will report to the Manager of Service Retention.

The selected candidate will collaborate closely with our marketing agency to develop, implement, and manage innovative digital marketing programs that align with national strategies and objectives. These initiatives will focus on enhancing customer retention and driving parts sales across our network. In addition, this role will be responsible for overseeing the Service Retention department budget, maintaining compliance with corporate goals and fiscal strategies.

Company & Culture

• A hybrid work environment
• A work environment built on teamwork, flexibility and respect
• Professional growth and development programs to help advance your career
• A focus on respect for people and continuous improvement
• Summer Hours – condensed work week during the summer

• Competitive compensation package including bonus
• Extended health care and dental benefits effective immediately
• Company pension plan with additional employer contributions
• Associate vehicle discount program
• Reimbursement programs (tuition & fitness)
• Paid holiday shutdown and competitive paid time off benefits
• Sabbatical leave program

• Oversee and coordinate the planning, production, implementation, and ongoing support of service marketing campaigns in collaboration with our marketing agency
• Develop, execute, and evaluate service marketing campaigns and programs; analyze performance metrics and present actionable, data-driven recommendations for continuous improvement
• Collaborate with our marketing agency to design and produce promotional assets and reference materials that align with corporate brand standards and strategic objectives
• Manage and oversee the Service Retention budget to ensure alignment with organizational goals and financial objectives
• Collaborate with Tier 1 (National) agency partners to define and deliver strategic marketing initiatives (digital, email, out-of-home, etc.) that promote education, awareness, and consideration of Toyota Genuine Parts & Service
• Conduct research to determine the viability of new opportunities for Service Marketing
• Prepare planning documentation using PDCA (Plan, Do, Check, Act) principles for Tier 1 (National) strategic programs and activities
• Liaise with TMNA (Toyota North America), TMC (Toyota Japan), and other affiliates to support best practice sharing and foster continuous improvement
• Collaborate with field staff, dealer partners, and internal/external stakeholders to share information and gather feedback on service marketing initiatives; leverage insights to identify and recommend new opportunities and continuous improvement (Kaizen) strategies to management
• Support the planning and coordination of meetings and conferences, including the preparation of related materials such as reports, performance metrics, and presentations
• Develop and deliver presentations to National, Zone, Dealer, and other internal and external stakeholders, providing strategic insights, facilitating information sharing, and supporting awareness and annual planning initiatives

• University/College degree in marketing, business administration or related discipline
• Experience working in the marketing field with strong digital marketing knowledge
• Strong analytical, administrative, organizational, and project management skills
• Proven ability to initiate and improve work processes to increase efficiency
• Strong presentation skills
• Excellent verbal and written communication skills
• Strong time management skills
• Proven ability to build successful partnerships
• Committed team player
• Highly proficient with…