Marketing Manager, Drumsticks

Overview

Position Snapshot

Business area: Nestlé Canada

Location: North York, ON located at 25 Sheppard Ave W, North York, ON M2N 6S8;
Hybrid

Compensation Range: $100,000 – $130,000

At Nestle Canada, we are committed to transparency and fairness in our compensation and job posting practices. This position offers a competitive salary within the range specified above, in compliance with Ontario s pay transparency regulations.

A Little Bit About Us

While Nestlé is known for Kit Kat®, Gerber®, Nescafe®, and Häagen-Dazs®, our recipe for success comes down to one thing: our people. We strive to lead a people-focused culture that empowers employees to bring their authentic selves to work each day. There are 3,400+ members of Nestlé Canada celebrated for taking action using agility, courage, and trust to find solutions that benefit the business or greater good.

We’re a team of changemakers, who are curious and challenge the status quo, that take risks that will help drive us forward. Our focus is not only on nourishing our customers, but also about enriching you. We know that empowerment leads to strong employee engagement, a great work culture, and motivated employees.

As the Marketing Manager, you will drive transformational growth, leading brand strategy, breakthrough innovation, impactful communications, and strong retail execution. This is a high visibility role with ownership, autonomy, and the chance to make a major mark on an established category leader. You will lead a category-defining brand while unlocking new growth in a dynamic, competitive marketplace. You will set the strategic direction for DRUMSTICK, build a vibrant innovation pipeline, and collaborate with cross-functional partners, locally and globally, to bring your ideas to life.

Expect real ownership and the freedom to think boldly. This position is an existing vacancy.

• Lead the annual brand plan and long‑term strategy, rooted in consumer, category, and competitive insights.
• Develop strategies that build sustainable advantage across the 4
  
  Ps, spanning multiple segments and channels.
• Build a 3–5 year innovation pipeline, rooted in consumer needs and category trends.
• Create compelling brand communication, driving full‑funnel, integrated marketing plans across digital, social, retail, OOH, and experiential. Lead agency partners to deliver distinctive, insight‑driven creative.
• Own the full P&L, including PFME stewardship and return on investment optimization, and identify opportunities to drive profitable growth.
• Partner with R&D, Supply Chain, Sales, Finance, and factory teams to commercialize new products.
• Collaborate with Sales, Category, and Shopper Marketing to elevate retail visibility and conversion.
• Champion the brand internally and lead and energize cross‑functional teams, encouraging them to deliver breakthrough results.
• Track brand performance using POS and market data, identifying insights and growth opportunities.
• Excellent financial competence with experience owning P&L and driving return on investment.

• 5 years of brand management or product marketing experience (CPG strongly preferred).
• Strong understanding of Consumer Packages Goods commercialization processes.
• Proven ability to lead agency relationships and cross‑functional teams.
• Excellent financial competence with experience owning P&L and driving return on investment.
• Proficient digital literacy: MS Word, Excel, PowerPoint, Outlook, Co-Pilot and other MS applications.
• University degree in Marketing, Business, or related field, or equivalent experience.

• Previous people leadership experience (strongly preferred).
• A self‑motivated, “can‑do” growth mentality and the courage to challenge the status quo.
• A visionary, decisive, and analytically sharp mindset, capable of driving meaningful business results from strategy through execution.

• Comprehensive total rewards benefits package including Health and Dental benefits that start on day one of employment
• Company matched pension plan
• Four weeks of Vacation and five personal days (Personal Paid Holidays)
• Flexible and hybrid work arrangements
• Excellent training and development…