Marketing Business Partner; Hybrid

WHO WE ARE

When it comes to health, we’re always looking for ways to push for better. It’s why we were founded in the first place. In 1957, our founder, pharmacist William Wilkinson, witnessed a mother sacrifice her health by forgoing her own medicine to pay for her sick daughter’s prescription. He introduced North America’s first prepaid drug plan, and Green Shield was born as a not‑for‑profit with a mission to support better health for all Canadians.

We aren’t just a health and benefits company. We’re the only not‑for‑profit social enterprise that brings worlds of coverage and care together, all in one place. We’re noble challengers, purposefully building a better way and we need the best people to help us create a more holistic approach that takes care of the mind and body. Our mission is to create better health for all Canadians, and we know that starts with our employees.

Base Salary: CAD $94,406.

Reporting to the Director of Marketing, the Marketing Manager will be responsible for:

• Strategic Leadership & Business Planning: Collaborate with cross-functional teams to understand the strategic priorities of the LOB. Develop comprehensive marketing strategies aligned with the LOB's growth objectives. Identify and leverage market trends, competitor analysis, and customer insights to drive strategic decision-making.
• Marketing Strategy and Execution: Create detailed marketing plans, including campaign objectives, target audiences, key messages, and channels. Oversee the implementation of marketing initiatives, ensuring alignment with brand guidelines and strategic objectives. Monitor and analyze campaign performance, making data‑driven recommendations for optimization.
• Integrated Communication Development: Development of positioning & go‑to‑market advertising strategy, briefing for creative development and production, media planning and consumer/customer promotions including all required tools and collateral to achieve brand objectives for Insurance.
• Project Management: Act as the primary point of contact for assigned marketing projects, ensuring timely delivery and quality standards.
• Leadership: Foster strong working relationships with cross‑functional teams, including sales, product, and communications. Collaborate with internal stakeholders to ensure marketing initiatives support overall business objectives.
• Insights & Reporting: Track KPIs and prepare performance reports for leadership, highlighting successes and opportunities for improvement. Leverage customer insights and market trends to inform campaign adjustments and future planning.
• Budget Management: Manage project-level budgets, ensuring efficient allocation and adherence to financial guidelines.

• 5+ years of experience in marketing roles, preferably in health, insurance, or financial services
• Strong project management skills with experience managing multi‑channel campaigns
• Excellent communication and collaboration skills; ability to work effectively in a matrixed organization
• Bachelor’s degree in Marketing, Business, or related field

• Strong knowledge of cross‑function interdependencies, with the ability to influence the internal network to drive results
• Ability to synthesize multiple qualitative and quantitative inputs to deliver sound and sustainable strategies
• Ability to manage complex cross functional projects and integrate tightly with key LOB partners to deliver compelling executions that ultimately will deliver ROI
• Proven ability to deeply understand consumer needs, unearth new insights, and translate learnings into successful new marketing initiatives
• Strong business orientation with the ability to interpret business requirements and translate those into actionable, practical, and measurable marketing strategies
• Exceptional collaborator with confidence and integrity to earn confidence quickly
• An entrepreneurial mindset with the rigor and discipline to build the business and competencies that will allow us to stand out in the market
• Creative problem solver who can adapt quickly in fast‑changing environments

We believe a career should be meaningful. Not just a means to earn a…