Senior Marketing Manager, Personal Savings & Investment

Overview

What is the opportunity?

The PSI Marketing team is seeking a Senior Marketing Manager to deliver thought leadership, contribute strategically, and oversee flawless execution, to drive toward Objectives and Key Results of the Personal Savings & Investments business.

This role is an exciting opportunity for a results-driven marketer who is passionate about leveraging data and consumer insights in impactful ways to drive measurable business outcomes. You will lead end-to-end marketing across a broad roster of targeted and owned channels (i.e.: emails, banners, mobile nudges, etc.), and uncover net-new opportunities to propel Client Engagement and Growth. You will lead marketing efforts to accelerate Branch Investments momentum, leveraging the strong advisor network that underpins RBC’s winning ‘advice’ value proposition.

Working closely with the Director, Marketing, and supported by a highly skilled Marketing Coordinator, you will be responsible for end-to-end client engagement strategies and journey mapping initiatives, developing best-in-class targeted marketing campaigns, and for ongoing campaign performance reporting and optimization recommendations.

Your diverse experience, exceptional leadership skills, roll-up-your-sleeves attitude, and contribution to the team’s winning culture, will be critical attributes for success.

• Inspire, coach, and grow individual talent, and foster an inclusive and safe-to-speak-up culture across the broader team.
• Collaborate with Line of Business and Cross-functional partners, to deliver robust annual plans, and go-to-market strategies, that drive PSI Engagement and Growth to achieve business OKRs.
• Fuel integration across cross-functional partners, SMEs, and stakeholders, collectively developing and executing upon key business priorities.
• Develop and present briefs, strategic frameworks, recommendations, and tactical plans, and lead best-in-class campaign execution across owned digital and physical channels.
• Seek out new growth opportunities through proactive integration with other LOB and Segment teams.
• Manage marketing budget efficiently, focusing on transparency, efficiency, and flexibility to make the most of market opportunities.
• Be an ambassador of the marketing operating model, fostering an insight- and data-driven approach to prioritizing opportunities with the biggest impact, and optimizing resource capacity.
• Build a strong working relationship with an extensive network of internal partners and leverage your ability to impact and influence partnerships across the Bank.
• Monitor and report on marketing results and optimize campaigns to maximize business results.
• Lead the development and execution of targeted PSI Engagement and Growth marketing campaigns aligned with client investment journey to deliver on the overall strategy, with special attention to data insights and persona message testing.

Must-have

• 7+ years of marketing experience, with strong degree of expertise in CRM and targeted strategies, digital, and sales enablement
• Demonstrated capability to lead and motivate lateral and horizontal teams in a matrix organization, to deliver successful results and drive positive culture

• Experience planning, executing, and reporting on, marketing solutions that deliver ROI-centric results; ability to map out test and learn strategies to optimize targeted marketing campaigns
• Proven project management and organizational skills. Ability to multi-task, as well as confidently and effectively lead a project team through timelines, prioritization, budget management and collaboration

• Ability to influence peers and partners through collaborative, transparent socialization, to secure alignment on our vision andrecommendations

• Ability to think strategically and execute with excellence; must be an enthusiastic, well-organized self-starter, able to use initiative and adapt to change within a fast-paced environment
• Strong attention to detail and ability to lead multi-stakeholder groups to develop and execute targeted marketing campaigns

Nice-to-have

• University post-graduate degree/MBA
• Experience in the Savings and/or Investments space