Marketing Program Strategist, AECO

La division Architecture, ingénierie, construction et exploitation (AECO) d'Autodesk recherche un spécialiste du marketing agile pour superviser la stratégie, la planification et l'exécution des initiatives menées par l'industrie. En tant que stratège de programme, vous travaillerez en collaboration avec des équipes interfonctionnelles (notamment les équipes chargées de la marque, de la stratégie industrielle, du marketing produit, du contenu, des médias payants, des ventes et de l'analyse) afin de promouvoir efficacement la notoriété et l'adoption du portefeuille Autodesk.

• AECO representative for strategic brand partnerships including LA28 and NFL (Patriots, Browns):

• Lead day-to-day communication with agencies and oversee contracted partnership deliverables including content, digital ads, in-stadium branding, and product-usage mandates

• Build and implement a measurement framework and tagging strategy to accurately track opportunities and ROI

• Partner with brand to build a creative playbook to ensure all assets are on-brand and content strategy including building a story around venues

• Collaborate with events and sales to manage all hospitality and event experiences

• Oversee strategy and planning for AECO integrated marketing plans (construction focus):

• Partner with brand to represent the AECO industry throughout planning, development, and launch of Autodesk’s core brand campaign

• Foster a deep partnership with product, sales, and customer advocacy teams to guide how product features, UI, and industry trends connect to brand creative and messaging

• Identify growth opportunities for key audiences using data and insights to guide campaign structure, positioning, KPIs and launch timing. Includes collaboration with sales and product to align marketing strategy with sales priorities and product fit/readiness

• Oversee the roadmap of all cross-functional activities tied to your program including digital media, events, and content, and develop a cohesive, shared plan across teams with launch timelines

• Partner with functional teams to build an optimal channel mix and promotional plan using historical performance data and customer insights (e.g., consumption, behavioral)

• Oversee measurement and optimization of program activities:

• Lead implementation of measurement studies and tagging structure

• Partner with MOPs to ensure all programs, and corresponding campaigns, follow a consistent tagging structure, and build out reporting dashboards

• Pull performance reports and send regular communications on program performance and learnings to the extended marketing team and key stakeholders

• Provide POVs on new marketing trends and identify test and learn opportunities

• Bachelor’s degree or equivalent experience
• Plus de 5 ans d'expérience dans la stratégie de programme, la gestion de campagne ou un poste similaire

• Expérience en B2B souhaitée
• Esprit analytique
• Rigueur, souci du détail et capacité à résoudre rapidement les problèmes
• Esprit d'équipe, attitude professionnelle et coopérative, proactivité et enthousiasme à apporter des idées et des réflexions
• Sens aigu de l'organisation, capacité à respecter des délais serrés et à gérer plusieurs projets simultanément

The Autodesk Architecture, Engineering, Construction, and Operations (AECO) organization is seeking an agile marketer to oversee strategy, planning, and execution for industry-led initiatives. As a Program Strategist, you will partner with cross-functional teams – including brand, industry strategy, product marketing, content, paid media, sales, and analytics – to effectively drive awareness and adoption of the Autodesk portfolio. The ideal candidate is detail-oriented, pragmatic, and has a strong understanding of the marketing ecosystem.

• AECO representative for strategic brand partnerships including LA28 and NFL (Patriots, Browns):
• Lead day-to-day communication with agencies and oversee contracted partnership deliverables including content, digital ads, in-stadium branding, and product-usage mandates
• Build and implement a measurement framework and tagging strategy to accurately track…