Marketing Specialist, Life Insurance

Working closely with the Team Lead you will support the development, planning and implementation of marketing campaigns, including but not limited to:

• Establish and validate incoming marketing requests supporting Sales, Product Development and Insurance Operations with the business stakeholders.
• Define, develop and execute communications and marketing campaigns across a variety of channels (i.e., email, video, web, text, social).
• Write campaign briefs, detailed campaign objectives, project plans and copy decks.
• Brief creative and development teams and perform Quality Assurance reviews of all campaign assets and tactics.
• Lead legal, compliance and stakeholders approvals.
• Report and analyze campaign metrics and proactively identify trends for continuous improvement.
• Develop strong cross-functional relationships with internal teams to gain a solid understanding of life insurance products, processes and distributors.
• Handle general administrative work and other duties as required.

• Education (minimum required):
  Bachelor's degree or diploma in marketing, communications or a related field.
• Experience (minimum required:
  Minimum of 3-5 years' experience in a marketing role, with a focus on email campaigns.
• Experience with in the life insurance industry in a B2B environment.
• Solid understanding of communications/marketing tactics with a vertical in audience segmentation, email and text marketing.
• Excellent verbal and written communication skills.
• Excellent attention to detail, strong follow-through, a strong sense of ownership and accountability for tasks and projects.
• Strong analytical skills.
• Strong customer service acumen.
• Strong time management skills: capable of handling multiple projects and meeting tight deadlines in a fast-paced, multifaceted environment.

#LI-Hybrid

Salary Range:

The actual base salary for this position will depend on several factors, including job-related skills, experience, and education. In addition to base pay, eligible employees may participate in a discretionary variable incentive plan, results are subject to both individual and company performance.

Please note that this posting is intended to fill an existing vacancy; however, there may be instances where more than one vacancy is available for the same role.