Manager, Creator Strategy

Overview

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders:
Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year.

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As Manager, Creator Strategy
, you’ll play a pivotal role in shaping how Live Nation Canada partners with content creators to deliver meaningful, high-impact sponsorship campaigns. You’ll own the end-to-end strategy for creator-led programs within our brand partnership portfolio – ensuring we deliver the right stories, through the right voices, to the right audiences. This role requires a mix of creative sensibility, operational rigor, and a deep understanding of the creator economy.

• Strategic Leadership:
  Develop and recommend creator-driven programs that align brand goals with Live Nation Canada’s portfolio of events. Translate partner briefs into clear creative plans and timelines.
• Creator Campaign Execution:
  Own the day-to-day full creator lifecycle – from budgeting, selection, and briefing to approvals and final deliverables. Ensure every creator campaign meets both brand partner and Live Nation Canada standards.
• Cross-Functional Collaboration:
  
  Serve as the key liaison between internal teams (Sales, Brand Management, Marketing, Legal, Production, Finance) and external stakeholders (agencies, clients, creators) to drive alignment and execution.
• Contract Oversight:
  Manage the creator contracting process in collaboration with Legal, ensuring that talent agreements are timely and accurate.
• Creative & Content Quality Control:
  Review and approve final creator recommendations, content briefs, and campaign deliverables – ensuring briefing consistency, compliance, and campaign success.
• Team Management & Operational Excellence:
  Provide day-to-day guidance and mentorship to junior team members, ensuring campaign tasks are executed efficiently and to a high standard.
• Revenue Contribution & Performance Reporting:
  Support and enhance the development of Live Nation Canada’s Creator Network by contributing ideas for new opportunities.
• Performance Reporting:
  Monitor campaign performance metrics and assist in reporting deliverables for clients – translating insights into strategic recommendations and optimization plans for future campaigns.

• 3–5 years in influencer marketing, creator partnerships or branded content (preferably in an agency or media/entertainment setting)
• Bachelor’s degree in marketing, Advertising, Public Relations, or Communications an asset
• Deep understanding of the creator landscape across Canada with strong relationships with influencers, influencer management companies, and agencies
• Strong understanding of and experience with social media platforms and their business account backends
• Comfortable working with web and social analytic programs to analyze and interpret data and performance (understanding of Creator IQ is a plus)
• Proven ability to manage multiple campaigns simultaneously with keen attention to detail
• Strong communication skills and confidence in presenting to clients and senior stakeholders
• Experience with contract negotiation and creator management tools/platforms
• Ability to multi-task and communicate effectively within different levels of the organization
• Proficient in Microsoft Suite
• Passion for music, live events, and culture

• HEALTH:
  Medical, Dental and Vision benefits for you and your family, along with Employee Assistant Programs through Modern Health and Com Psych
• YOURSELF:
  Generous paid time off policy including holiday closures, and sick time for you and dependents,…