Field Marketing Manager

Key Responsibilities

• Program Development: Lead the planning and execution of integrated marketing programs, events & trade shows, including demand generation, reputation management, tailored to Canada region
• Content and Messaging
  :
  Collaborate with Industry marketing to develop and refine messaging, content, and stories that resonate with key decision-makers and influencers.
• Cross-Functional Collaboration
  :
  Work with a wide range of teams, including digital marketing, creative services, customer advocacy, demand generation, and paid media, to optimize the marketing mix across channels and drive pipeline conversion.
• Program Management
  :
  Oversee the creation and execution of marketing programs, ensuring they are set up correctly in marketing tools (Salesforce, Marketo, Sigma etc.), and monitor their effectiveness and goal attainment.
• Budget Management
  :
  Manage and monitor program spend, ensuring budget decisions are optimized to meet quarterly and yearly targets.
• Data-Driven Decision Making
  :
  Analyze program results and performance trends, providing recommendations for optimization and making data-driven decisions to improve outcomes.
• Stakeholder Communication
  :
  Present key programs and assets to internal partners, including sales teams, alliances, and coordinate efforts with external vendors and agencies.

• 5-8 years of field marketing experience in the B2B software industry, with a focus on planning and driving impactful demand generation and field marketing programs.
• Proven track record of effectively implementing integrated marketing programs on both strategic and tactical levels.
• Hands-On Marketo and Salesforce experience is desired. Able to build Marketo landing pages, email templates, Marketo Programs etc.
• Experience working directly with sales leadership to build and manage a pipeline.
• Strong ability to work across groups and achieve results with both internal and external constituents.

• Excellent verbal and written communication skills.
• Strong problem-solving and critical thinking abilities.
• Client-service approach with a passion for solving challenges.
• Proven ability to multitask and manage multiple projects in a fast-paced environment.
• Experience running and managing a regional budget independently.
• Proficiency in marketing project management tools such as Workfront
• Creative problem solver who brings new ideas to the table.
• Team player focused on collective success.
• Strong initiative and a "can-do" attitude.