Advertising Specialist Job Toronto area,Ontario Canada,Marketing / Advertising / PR

Description

You will be working on a flexible hybrid schedule as part of Fidelity’s dynamic working arrangement.

Who We Are

At Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we’re constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future.

Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best - both personally and professionally.

What You’ll Do

The Advertising Specialist will assist in execution of digital media advertising campaigns in support of Fidelity Investments Canada. Working closely with the Manager, Digital Advertising, Fidelity’s media agency, internal departments, content marketing, production, and digital teams. The role will support advertising campaign execution and own execution for one or more advertising channels (i.e. sponsored events, programmatic display/video and paid search). The role includes assisting in development of media placement recommendations, post-campaign reporting and in-campaign optimization;

as well as budget optimization and reporting within campaigns.

How You'll Make an Impact:

Assist the digital advertising team in creating and follow up of paid advertising campaigns and projects by collaborating with multiple internal and external stakeholders

Owning campaign projects on Adobe Workfront to ensure campaign assets are ready for timely execution of paid digital advertising campaigns, including on-ground events and other paid campaigns

Collaboration with Advertising, Paid Social, Content, and Digital Marketing teams to ensure seamless integration across a full communication plan (i.e. paid/owned/earned).

Help develop detailed, strategic media briefs for the agency and internal stakeholders that reflect business and campaign goals across the marketing funnel.

Ability to uncover and leverage audience insights through the Adobe Analytics platform to build strategies for key target segments

Leverage internal and external data sources to ensure media plans are based on insight and learning.

Liaise with media agency to ensure effective mix and spend, while ensuring campaign objectives are being met.

Help with campaign reports consistently to ensure campaign optimization & learning for future campaigns; this includes working closely with Advanced Analytics and Digital teams

Using Fidelity processes, ensure timely review and accounting of all advertising spend as correlates to accurate billing

The Expertise You Bring:

University Degree in Marketing/Advertising or equivalent experience.

2+ years’ experience in marketing or advertising

Experience utilizing the following media: paid search, programmatic and direct display/video, online video, audio (i.e. Spotify, podcasts), TV, digital out-of-home, in-person and digital sponsorships.

Excellent project management skills and ability to work cross-functionally in a fast-paced environment

Strong Microsoft Office skills with the ability to analyze campaign data and metrics to make optimization recommendations

Financial services experience is a strong asset.

Advertising and/or Media Agency experience is a strong asset.

What We Are Looking For:

Thorough understanding of paid digital strategy, mobile and social media channels.

Demonstrate experience in the one or more of the following ad platforms, but not limited to, Meta, Google Ads, Adobe AdCloud, Reddit, Linked In, Spotify, Direct display, Television, sponsorships.

Experience with 3rd party ad serving technology (e.g. Double Click).

Ability to communicate clearly, persuasively, and diplomatically to a wide range of audiences.

The position requires strong analytical and problem-solving skills.

Strong project management skills

Demonstrate an innovative, collaborative, and…


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