Senior Marketing Manager, Oncology

Job Description

By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’s Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.

• The Senior Marketing Manager, Oncology, with a focus on malignant hematology portfolio, will play an integral role in the evolution of Takeda Canada within the oncology marketplace, including taking responsibility for supporting the strategies of our CML and PV product.

• This individual will also play a role in developing and coordinating execution of our brand plans so that we can achieve our ambition and our corporate leadership in Oncology.

• As well, they will partner with our cross-functional partners to develop the best digital tools to create the most dynamic and personalized experiences for our customers and patients.

• Lead Brand Strategy & Planning
  :
  Develop and implement integrated brand plans through effective cross-functional collaboration, ensuring strategic alignment across all stakeholders.

• Launch Readiness: Partner with cross-functional teams to ensure commercial launch readiness for pipeline assets and alignment with Takeda Oncology’s overarching business objectives.

• Sales Enablement: Collaborate with sales leadership to shape brand strategies and provide input into training programs and materials that empower the field force.

• Data-Driven Insights: Direct the collection, analysis, and interpretation of market intelligence. Transform insights into compelling brand narratives and leverage advanced analytics to validate opportunities, optimize the marketing mix, and maximize ROI.

• Digital & AI Integration: Champion an omnichannel approach by utilizing AI-driven tools and predictive analytics to personalize engagement, enhance customer experience, and ensure seamless integration across digital platforms.

• Forecasting & Financial Alignment: Work closely with marketing, finance, and production teams to adjust forecasts based on real-time demand and market dynamics, maintaining alignment with budgets and financial targets.

Technical/Functional (Line) Expertise:

• Deep understanding of oncology marketing, including hematology; ability to develop and execute integrated brand strategies.

• Skilled in leveraging market research, analytics, and AI-driven insights to inform decisions and personalize customer engagement.

• Strong grasp of omnichannel marketing and digital platforms; experience with segmentation, journey mapping, and campaign analytics.

Leadership:

• Sets vision and aligns brand strategy with business objectives.

• Coaches cross-functional teams and manages external partners (agencies, advisory boards).

• Champions innovation and digital transformation across the oncology franchise.

Decision-making and Autonomy:

• Makes strategic decisions on brand positioning and launch readiness.

• Applies structured problem-solving and strategic agility to complex challenges.

• Balances innovation while maintaining high compliance and governance standards.

Interaction:

• Builds strong relationships with KOLs and distills stakeholders’ insights to ensure the product is appropriately positioned in the Canadian market.

• Works closely with IT and OCE to facilitate the delivery of personalized content for the oncology portfolio.

• Maintains strong external team relationships (Agency, Specialists and their associations, Advisory groups, PAAB) by taking a leadership role in communication.

Innovation:

• Drives adoption of AI and advanced analytics for customer insights and campaign optimization.

• Promotes data-driven experimentation and continuous improvement in omnichannel engagement.

Complexity:

• Manages multiple brands and lifecycle stages in a dynamic oncology market.

Education, Behavioral Competencies and

Skills:

• Minimum
  
  B.Sc.,
  
  B. Comm. or equivalent; MBA or related advanced degree is preferred.

• Minimum of three years of experience in biotech or pharmaceutical brand marketing, Oncology/malignant hematology strongly preferred.

• Previous brand marketing…