Head of Marketing

Line Change is looking for a strategic, hands‑on Head of Marketing to lead brand growth and campaign execution across all channels. This role will own the marketing roadmap end‑to‑end—bringing structure, proactive planning, and creative leadership to a fast‑growing female‑founded sports apparel brand.

You will lead a small in‑house team, manage external partners, and build scalable systems that support product launches, seasonal campaigns, and long‑term brand growth.

This role works closely with the founders and executive team and has real influence over how the brand shows up in the world.

What You’ll Own
Marketing Strategy & Planning

Develop and own the annual and seasonal marketing roadmap

Build integrated marketing plans for product launches, collaborations, and brand moments

Ensure all marketing elements are scoped, planned, and delivered well in advance of launches

Maintain consistency in brand voice, positioning, and storytelling across all channels

Establish clear team workflows, expectations, and KPIs across the marketing function

Campaign Development & Execution

Lead campaign ideation from concept through execution

Oversee creative development across digital, social, email, and physical touchpoints

Manage timelines, deliverables, and approvals to ensure launches run smoothly

Paid Media & Performance Marketing

Own paid media strategy in partnership with a specialist

Oversee budget allocation, creative testing, and campaign objectives

Ensure alignment between organic content, paid media, and broader campaign goals

Influencers, Community & Events

Build and manage influencer and ambassador programs

Oversee creator partnerships aligned with women’s sports and community

Lead planning and execution of events, pop‑ups, and brand activations

Packaging & Physical Brand Touchpoints

Oversee packaging strategy and execution

Ensure packaging reflects brand values and enhances customer experience

Collaborate cross‑functionally on timelines and feasibility

Measurement & Reporting

Track performance across campaigns and channels

Use insights to inform optimization and future planning

Report results and recommendations to leadership

Who You Are
You’re a strategic thinker and a strong executor. You’re comfortable leading and doing, and you know how to bring order to fast‑moving environments.

10+ years of marketing experience, ideally in consumer, apparel, or lifestyle brands

Experience leading small teams and managing contractors or agencies

Proven success building and executing integrated campaigns

Strong organizational and project management skills

A collaborative leadership style with high standards

A genuine interest in women’s sports, community, and brand‑building

Why Join Line Change

Opportunity to build and lead the marketing function from the ground up

Real ownership and decision‑making authority

Direct access to founders and senior leadership

Flexible, remote‑first work environment

A purpose‑driven brand with strong momentum in the sports world

Compensation & Structure

Competitive salary based on experience

Performance‑based bonus opportunities

Open to full‑time employment or a long‑term contract with intent to convert

Growth potential as the company scales

How to Apply

Please submit your resume and a cover page with a brief note about why this role excites you to

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