VP, Global Marketing

Industry: Consumer Electronics/E-Commerce
Full time, hybrid

Job Description - VP, Global Marketing
A Canadian success story who builds cross-platform (web, app and eReader) digital reading experiences on the international stage for both B2C and B2B audiences. We are a bookseller direct to consumers in over 100 countries and a partner to the world’s best bookstores. We devices through localized marketing efforts direct through our portal and through CE retail, online marketplaces, and co-brand profit-share partnerships.

We have a growing subscriptions business, we partner with the leading publishing houses to promote their books/authors, we produce and distribute original content and we’re also a self-publishing platform, enabling authors to reach more audiences. We are one of the few CE/media/ecommerce brands that hasn’t just survived but is thriving and enjoying continued growth in so many countries around the world.
If you’re looking for a company that inspires passion, personal, and professional growth – join our team and come help us on our mission of making  reading lives better .

Job Description

The Role:

Reporting to the Chief Marketing Officer, the Vice President, Global Marketing leads the development and execution of brand and communications strategies to promote our vision, engage deeply with our customers, reach new audiences, and drive business growth. This requires a balance of strategic vision and operational excellence, with a passion for customers who put reading at the centre of their lives.
The VP, Global Marketing will support our global mission to make  reading lives better . They are responsible for building a relevant and competitive brand platform, creative system, and compelling communications programs that connect and resonate with  new audiences, customers, partners and authors in a cohesive way across all business units.
An inspirational leader and collaborator, the VP will model a learning-hungry culture, understanding customer needs and crafting solutions to grow brand awareness, familiarity, consideration, reputation and NPS. They will know how to evaluate an international challenger brand and create competitive product positioning, plan integrated marketing campaigns, and engage audiences through product lifecycle communications to support customer acquisition, retention and sales objectives.
They will mentor and develop talented professionals in PR, Social, Content Marketing, Creative Services, Product Marketing and Integrated Marketing Strategy and identify opportunities to build a best in class, centre of excellence for brand marketing and communications, ensuring quality and efficiency across the resourcing mix of full time/freelance/agency partner teams.
The Responsibilities:
Team
Set the optimal team and external resource support structure and way of working to deliver on the brand and business targets
Foster a culture of creativity, collaboration, and accountability, ensuring team members have clear roles, goals and development paths.
Operations
Manage a global budget to deliver on territory-specific targets
Optimize resource allocation and production investments to maximize ROI
Manage the 360-marketing campaigns calendar, ensuring integrated plans have the right balance of investment relative to the brand and revenue growth objectives
Brand Building
Increase brand awareness and consideration
Complete the new brand guidelines, imagery, photography style and writing guides; train stakeholders to adopt and implement across channels, including but not limited to eReader packaging, ads, retail displays, emails, and gift card designs
Develop a clear messaging hierarchy that aligns product/service benefits with core motivations of book lovers through the customer journey: from curiosity to conversion
Use customer research and channel specific insights to create content that has measured impact on consumer intent and customer engagement
Product Marketing & Campaign planning
Work closely with product, sales and marketing channel leads (B2B/B2C) to develop relevant and competitive positioning, integrated campaign planning and creative support throughout the product/customer lifecycle
I…