Customer Marketing Manager
Job in
Toronto, Ontario, M5A, Canada
Listing for:
Resolver
Full Time
position
Listed on 2026-01-23
Job specializations:
-
Marketing / Advertising / PR
Client Relationship Manager, CRM System
-
Customer Service/HelpDesk
Client Relationship Manager, Customer Success Mgr./ CSM, CRM System
Job Description & How to Apply Below
Description
Resolver is now permanently hybrid –that means, you can decide to work in office, remotely or a mix of both depending on your preference! That location you see above is the region you are able to work within.
Resolver is looking for a Customer Marketing Manager to own and grow all customer marketing activities. This is a role where you will work in partnership with sales, marketing and customer experience, to define and build customer marketing activities that increase back to base sales, as well as growing Resolver’s reputation as a customer-focused organization. You will drive conversations across the company on programs that engage our current customer base most effectively;
prioritizing the projects and programs with the biggest impact.
About Resolver:
About Resolver:
Resolver is a high-growth SaaS company whose intuitive, no-code platform gives our customers a clear picture of their risks so they can make quick and effective decisions. As a part of the Resolver team, your work will help transform risk management to risk intelligence so organizations can protect people and assets and deliver on their purpose. We are ambitious in both our mission and our culture.
As a business within Kroll, we offer an innovative, non-hierarchical work environment blended with the stability and financial security of an enterprise. Resolver has also been named one of Canada’s Great Places to Work six years in a row!
Let's break down the day-to-day a little further:
Marketing Programs (40%)
Work with customer support, customer experience and customer success, identify customers who would be suitable partners in marketing programs; reviews, case studies, webinarsWork with demand generation, develop programs with customers to better tell the story of the value Resolver brings to an organizationIdentify opportunities for customer meet-ups or industry ‘circles’ for our ICP groups; with a measurable approach and focus to increasing back to base expansion opportunities and attracting net new logosAct as point person for Resolver customer events and the annual user conference to build customer community; working with the events specialist on location/logistics; the product marketing team on content; the sales team on customer invites; the demand gen team on promotional elementsWork with other divisions within Kroll to extend cross-company events to Resolver’s customer baseCross-Sell Programs (30%)
Design reporting, dashboards and other visualizations to report to the business on cross-sell opportunities across current customersProactively identify trends and business insights that improve results in regards to back-to-base opportunity generation, specifically across divisionsWorking with sales, identify list of prioritized target accounts for in-year cross-sell opportunitiesDevelop a program for these top customers; identify the related contacts, deploy marketing campaigns to influence the target accounts into meetings and opportunities; manage cost per opportunity metrics and look for ways to improve over timeCustomer Communications (20%)
Plan, create and work with the marketing operations team to deploy customer communicationsOversee product launch communication plans for the back to base segment; when relevant, working with product marketing to develop webinars or content for the customer success sales teamWorking with customer experience, expand the usage of customer training programs to level-up usage of the product and drive increased advocacy from super-users; identify these super users from Pendo usage data and actively engage them into Resolver programsBuild Resolver’s thought-leadership positioning in the market by sharing relevant case studies, content, industry webinars, etc. with the current customer base through an ongoing customer newsletter or other communication opportunitiesStrategy (10%)
Leverage data to make short-and long-term decisions to optimize performance and prioritize activities that strengthen relationships with customers.Regularly report to sales leadership and marketing leadership on the impact of customer marketing on back to base opportunity growth; volume of reviews, customer…
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