Marketing Manager Finance & Lending Job Toronto area,Ontario Canada,Marketing / Advertising / PR

Do you want to be part of a new, fast-growing global company delivering the next generation of software solutions for the financial services industry?

As a spin-off from SAP (a market leader in enterprise application software), SAP Fioneer builds on a heritage of outstanding technology and a deep understanding of corporate and consumer demands. This gives us a head start to bring financial services to the next level with innovative software solutions and platforms. We are helping companies in the financial services industry to achieve speed, scalability, and cost-efficiency through digital business innovation, cloud technology, and solutions that cover banking and insurance processes end-to-end.

SAP Fioneer is a global company with subsidiaries in Germany, Austria, Switzerland, UK, UAE, Canada, US, Brazil, Mexico, Japan, Australia, India, Singapore. Our rapid growth, great team and lean organization make SAP Fioneer a great place to accelerate your career!

Summary

SAP Fioneer aims to grow in the USA both in Finance and Lending with new US-specific products: our new Cloud Subledger Finance and our new Cloud Solution for Mortgage Servicing – those products leverage and profit from our the large installed customer base and our global software platform.

Tailored marketing will be key to bring this new products in the market: generating awareness, interest to switch and specific leads/ prospects whom then our dedicated Sales Teams will present the solution individually or via events/webinars etc.

You should have a good understanding of Bank Finance and the effective marketing of those products – and we will train you regarding the specifics of mortgage lending.

About the role

As Marketing Manager Finance & Lending, you will play a pivotal role in driving the success of our go-to-market strategy across North and South America. This is a senior, field-based position that goes beyond localization and combines strategic thinking with hands-on execution, focused on building and delivering full-funnel marketing programs that generate demand and support divisional (Finance & Lending) revenue goals.

You’ll lead the development and execution of multi-channel campaigns tailored to the unique market dynamics of the Americas – engaging prospects from brand awareness through to consideration and conversion. Working closely with regional leaders, you’ll ensure marketing initiatives are deeply aligned with commercial priorities and are responsive to local market needs.

This role sits at the intersection of global strategy and local execution. You'll be supported by a centralized global marketing team – including specialists in digital, social media, marketing operations, creative design, content, analyst relations and PR. Together, you'll create impactful, regionally relevant campaigns that reinforce our brand, amplify our message, and drive measurable growth and pipeline.

Your key responsibilities

In close alignment with the GtM lead and Head of Marketing & Communications you will develop and execute on a marketing plan and budget for Americas based on local goals and requirements; including the following activities:

Events, brand and partner marketing

Organize and oversee regional participation in events, roundtables and conferences, including owned, hosted, and third-party events.

Coordinate event logistics, promotional materials, and follow-up strategies to maximize lead generation and conversion

Incorporate product launches and other significant milestones into event planning to ensure regional relevance

Increase brand awareness and generate pipeline within the region through joint activities with partners, regional PR efforts and influencer collaborations

Product positioning, Sales enablement and alignment

Align goals and efforts between GtM Leads and Marketing with a clear focus on shared objectives, target markets and metrics.

Craft compelling narratives that translate compley product capabailities into clear value propositions and create GtM assets to support the regional sales team and enhance their ability to sell effectively.

Train sales teams on the latest marketing initiatives and how to use marketing materials in…


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