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Marketing Manager Digital Marketing Marketing Communications Marketing Strategy

Manager, Marketing Communications

Job in Toronto, Ontario, M5A, Canada
Listing for: International Financial Group
Contract position
Listed on 2026-01-23
Job specializations:
  • Marketing / Advertising / PR
    Marketing Manager, Digital Marketing, Marketing Communications, Marketing Strategy
Job Description & How to Apply Below
Our client, a Top 5 bank in Canada is looking to hire a Manager, Marketing Communications team for an initial 12-month contract with a high possibility of extension and conversion. This role is 5 days a month in the office in downtown Toronto.
  • Campaign Strategy and Execution:
    Develop and deliver strategic direct marketing campaigns for credit cards, ensuring alignment with business goals and revenue targets.
  • Stakeholder

    Collaboration:

    Work closely with internal teams (e.g., Cards Engagement & Retention, Product, Digital, Database Marketing) and external vendors (e.g., marketing agencies, media partners) to manage deliverables and creative development.
  • Creative Development and Compliance:
    Oversee the creative process, ensuring adherence to CIBC's brand guidelines and securing necessary internal approvals, including legal and compliance reviews.
  • Budget Optimization:
    Manage the allocated marketing budget effectively, optimizing channels to maximize marketing ROI and support business growth.
  • Performance Analytics and Reporting:
    Utilize analytics to measure campaign success, derive insights, and incorporate results-driven learning into future initiatives for continuous improvement.
  • Competitive Insights Integration:
    Serve as a subject matter expert on competitive insights, integrating findings into strategies to enhance campaign effectiveness and engagement...
    • Must-Have

    Skills:

  • 1+ years' experience managing creative and marketing communications processes for all mediums including direct and interactive (Marketing Project Management)
  • 1+ years' financial services experience including knowledge of retail banking products. Credit Cards experience is ideal.
    * Without this experience it is a steep learning curve. If they have agency experience but no cc, this will work
  • Email marking experience producing client-facing communications
  • Experience managing budgets (Ensuring all costs come into estimate)
  • Undergraduate degree - preferably Marketing unless they have equivalent related experience.
    • Nice to Have:
  • 3+ years of experience working with an agency on creative.
  • Copy writing experience/familiarity
    * Strong Nice to Have
  • Understanding of how emails are created from a technical perspective
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