About us
Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations and more people. Dyson launched in Canada in 2006 with our headquarters in the heart of Toronto, where we’ve been recognized as one of the top employers to work for. In recent years, we’ve expanded our reach and grown exponentially across many teams, from digital and direct, to field sales, and our growing number of Dyson Demo stores.
We're committed to our campus culture and want to have people collaborating, developing, and learning from each other. By having everyone on campus together, we have been able to nurture a fantastic social and dynamic environment
About the role
Reporting to the Head of Marketing, you will be the subject matter expert on media planning, both traditional and digital, bringing your deep media experience and skills to our fast-paced business. You will be responsible for the delivery of National and Amazon media strategies, working in partnership with the Home and Beauty category managers, the ecommerce team, the Amazon Senior Account Manager and the Media Associate (your dedicated support).
You will ensure advertising strategies align with Dyson’s objectives and deliver measurable results. You will have exposure to all areas of the business and will work closely with the Global and Americas CoE teams.
Key Responsibilities
Strategic Media Leadership
Lead the annual and campaign media agency briefing process-in partnership with category, PR, and ecommerce teams.
Oversee full-funnel media planning (online and out-of-home) for both national and Amazon accounts.
Manage the media calendar: ensure deadlines are met, budgets are approved, and tactics support Dyson’s goals.
Collaborate with Category Managers, Senior Ecommerce Manager, and Amazon Senior Account Manager to inform data-driven strategies and creative media solutions.
Apply robust testing methodologies, measurement platforms, and reporting standards.
Build connections with Global and Americas media teams—activate programs, report on results, and lead local implementation.
Influence stakeholders across the organization and lead presentations on media planning and performance.
Develop strong relationships with key media partners (Meta, Tik Tok, Google) to gain early access to new opportunities.
Media Agency Management
Serve as the primary contact for the media agency-ensure optimal audience targeting across all channels and explore new advertising approaches.
Leverage audience-led programmatic digital buying (ideally with tools such as SA360, DV360, Google Ads, Facebook Business Manager, and Google Analytics).
Optimize campaigns via A/B, audience, creative, and landing page testing.
Deliver meaningful bi-weekly/monthly/post-campaign analysis—relentlessly test, target, and refine to improve results.
Review media performance/KPIs to meet and exceed targets with positive ROI.
Ensure media forecasts are in line with ecommerce objectives.
Drive operational efficiencies and process enhancement with the agency.
Campaign & Stakeholder Management
Advise Category teams on content and creative direction to support marketing activities.
Partner with the Ecommerce team to deliver Dyson Canada’s digital strategy-aligning with global brand guidelines.
Build effective relationships with stakeholders across Category, Ecommerce, National Account, Retail, PR, Customer Service, and Owner Engagement teams.
Translate category objectives into high-performing advertising campaigns and ad copy.
Identify and drive initiatives, tools, and campaigns that increase sales.
Manage media budgets, POs, invoice processing, and budget tracking.
Team Effectiveness
Shape and manage media team processes and ways of working.
Inspire and guide the Media Associate through regular feedback, one-to-ones, and clear objectives.
About you
Bachelor’s degree in a related field.
5–7 years of marketing experience, with at least 5 years in media for a major e-commerce site or media agency.
Experience marketing products and services online for a consumer brand, including work with transactional websites.
Proven expertise in paid search-designing, implementing, and…
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