Senior Manager, Brand Marketing

Our mission is to increase the success rate of small businesses. Traditional banking has been a growth limiter rather than a growth enabler for business owners, and we’re changing that. Relay is the all-in-one, collaborative money management platform. We’re building for employer SMBs and their finance function, internal and external, and are focused on delivering a human-centric customer experience. Ultimately, we help SMBs be ‘on the money'.

We’re looking for a Senior Manager, Brand Marketing to own and scale Relay’s content marketing and social strategy. You’ll bring strategic storytelling, creative instinct, data-driven decision-making, and an audience-first approach to help define how Relay shows up for our customers and prospects. You’ll build and manage a high-performing team that drives brand awareness, organic traffic, and brand reach—while deepening audience engagement through our owned channels.

As a cross-functional connector, you’ll partner with product marketing, performance marketing, and design to bring cohesive storytelling to life across the customer journey. You’ll collaborate with Relay’s leadership team to shape how content marketing fuels business growth, from building awareness and brand affinity to driving education, trust, and lead generation. You’ll shape Relay’s voice in the fintech space, turning insights into stories that inspire, educate, and build trust with small business owners.

You bring curiosity, creativity, and resilience to everything you do – balancing strategic vision with hands-on execution, blending data with intuition to drive meaningful growth, and thinking beyond the playbook to bring bold new ideas to life. And above all, you’ll champion Relay’s mission, values, and voice, serving as an internal storyteller and educator who brings our brand to life.

We are a hybrid environment and collaborate in the office three days a week (Tues-Thurs).

• Own and evolve Relay’s content and social strategy, defining the long-term vision for how we engage audiences, drive AEO/SEO results, generate high-quality leads, and differentiate our brand through world-class storytelling and education
• Build scalable systems and frameworks for content, social, and creative execution, ensuring teams have the tools, processes, and structures needed to deliver impactful work efficiently
• Lead the ideation and development of flagship content marketing initiatives—such as research reports, educational programs, and content series—that position Relay as a thought leader and deepen our relationship with small business owners
• Lead and mentor a talented team of marketers (including Content Marketing Managers and Social Media Manager), helping them grow their craft, set strong strategies, and execute with excellence
• Define and track key metrics to measure brand and content performance, championing a data-informed culture
• Lead major brand and content projects from concept through delivery, managing timelines, stakeholders, and priorities to bring complex, high-impact initiatives to life
• Stay ahead of cultural and market trends, continuously identifying new opportunities for differentiation through content formats, platforms, and storytelling approaches

• You have 7+ years of experience in brand and/or content marketing roles (including at least 2 years as a people manager), ideally in a high-growth SaaS or fintech environment
• You’re a strategic, big-picture thinker who can translate creative vision into scalable systems, frameworks, and measurable outcomes
• You have a proven track record of building and scaling content and social functions, balancing creativity with data-informed decision-making
• You’re a dedicated leader and mentor, passionate about growing others, giving thoughtful feedback, and empowering your team to take ownership
• You’re an organized and detail-oriented project manager who can oversee multiple complex initiatives while balancing strategic oversight with operational excellence
• You have a deep understanding of brand storytelling and how to build connection, trust, and credibility with audiences over time
• You have deep experience managing agencies,…