Senior Analyst - Customer Marketing, Co-Brand Products

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

The successful candidate will be responsible for Co-Brand product marketing which includes developing annual plans to deliver Canada International Card Services (ICS) customer marketing objectives, including marketing and operational excellence, customer relevance, scalable engagement and healthy returns on non-acquisition investments. The successful individual will coordinate across ICS stakeholder teams on the investment and marketing strategies to influence and execute the marketing plan.

This individual will work in close partnership with non-acquisition investment stakeholders to complete post campaign performance analysis to evaluate their effectiveness to optimize impact and efficiency.

• Work effectively across stakeholders to intake ICS customer objectives and develop annual co-brand marketing plans, bringing along key stakeholders to ensure enterprise and partner objectives are met.
• Improve the customer experience with relevant, timely and synchronized marketing and holistic treatment strategies throughout the customer lifecycle.
• Lead the end-to-end marketing execution of strategies and campaigns. This includes working with creative agencies to develop marketing collateral, obtaining stakeholder approval and working with internal systems, internal & external teams, vendors, and partners to deploy marketing initiatives.
• Support the flawless execution of the marketing plan in coordination with local and central teams, with a step-up on controls and marketing excellence to meet our regulatory and compliance requirements, and deliver on our promise to customers.
• Measure campaign performance against KPIs to inform future strategies.

• University degree in marketing, business and/or professional experience in these domains.
• Experience in execution of digital marketing strategies and digital campaign management.
• Strong communication and influencing skills. This includes presenting to peers and being able to sell new ideas and solutions.
• Customer-centric mindset, with proven ability to craft initiatives, programs and campaigns that appeal to customers, merchants and internal business partners with a passion for driving results.
• Excellent relationship‑building, collaboration, influencing, and communication skills across a diverse group of partners.
• Demonstrated multi-tasking, project management, attention to detail and prioritization skills in a fast-paced environment.
• Must be proficient in use of Excel and Power Point and be comfortable with the rest of the Microsoft Office suite and adaptable to using emerging AI tools.

• Naturally curious and possess a growth mindset.
• Seeks opportunities to learn and develop.
• Professional, self-motivated and driven to succeed.
• Integrity & personal accountability.
• Collaborative and able to work effectively in partnership with different stakeholders.

Hiring Range: $68,000 to $102,000 annually + bonus + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

The job posting is for an existing vacancy.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• Support for financial‑well‑being and retirement
• Comprehensive medical, dental, vision, life insurance, and disability…