Lead, Product Communication

Reference No R2836631 Position Title Lead, Product Communication Department Canada Communications Location Toronto, ON (Hybrid) requiring tune‑in to the office 3 days per week

Sanofi is Canada country’s largest biopharma manufacturer, and the only company investing, innovating and operating across the full life sciences value chain. Driven by R&D and powered by AI, we are 2,000+ employees strong, focused on delivering an industry‑leading pipeline of first‑ and bestुक-notch medicines and vaccines to improve lives and build a healthier Canada.

Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. You will help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs.

Join Sanofi’s committed Communications team in Canada as a Communication Lead, Product Communication, where you will play a pivotal role in shaping the favorable environment for successful launches of first‑in‑class and best‑in‑class products in the Canadian market. This strategic position combines external communication excellence with cross‑functional collaboration to drive product success across both Specialty Care and General Medicine portfolios.

• Develop and execute comprehensive communication strategies shaping a favorable environment for product launches
• Create integrated communication plans that align with brand objectives and business goals
• Establish key performance indicators and measurement frameworks for communication initiatives and impact

• Build and maintain relationships with key healthcare journalists
• Develop compelling story angles and press materials for product launches and milestones
• Coordinate media interviews, briefings, and exclusive opportunities
• Monitor media coverage and manage crisis communication when necessary

• Collaborate with agencies and internal teams to develop paid media campaigns
• Ensure messaging consistency across all paid communication channels
• Coordinate with regulatory and legal teams to ensure compliance

• Design and implement disease education initiatives that create market readiness
• Partner with Public Affairs team to leverage patient advocacy groups and healthcare organizations
• Develop educational content that addresses unmet medical needs
• Facilitate patient storytelling opportunities that humanize therapeutic areas
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• Create and execute social media strategies for product communication
• Develop impactful content
• Measure and report impact
• Ensure compliance with pharmaceutical social media regulations

• Coordinate speaking and thought leadership opportunities
• Amplify Medical external events and expert presence at medical events

• Facilitate vznik cross‑functional alignment on product messaging and positioning
• Develop internal communication strategies to build employee excitement and knowledge
• Craft engaging stories that connect employees to the patient impact of our products

• Contribute strategic communication insights to brand planning processes
• Align communication strategies with marketing objectives and timelines
• Provide communication expertise during brand team strategic sessions

• Bachelor's degree in Communications, Marketing, Public Relations, or related field
• Minimum 5-7 years of experience in pharmaceutical or healthcare communication
• Proven track record of successful product launch communication
• Strong understanding of Canadian healthcare landscape and regulatory environment
• Demonstrated ability to influence and collaborate across multiple functions
• Excellent written and verbal communication skills in English
• Experience with digital communication platforms and social media management
• Strong project management skills with ability to manage multiple priorities
• Knowledge of…