ECommerce Digital Shelf Associate

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Job Description
** Join our Mission to Lead the Future of Snacking. Make It With Pride
**** How you will contribute
** You will help execute the digital shelf strategy in your assigned area, business unit, country, or category. In partnership with the marketing team, you will implement a digital shelf plan and assess the effectiveness of that plan with a focus on return on investment. You will also build relationship with digital shelf agencies. As a particularly advanced digital marketer, you will help drive our understanding and use of digital platforms in our marketing plans and be a source of learning and development for the wider marketing function.
** What you will bring
** A desire to drive your future and accelerate your career and the following experience and knowledge:
* Digital shelf, including analytics, experience ideally gained across the agency and industry
* Digital media ideally with exposure to eCommerce best practice
* Working with and influencing external partners, matrixed local, regional and global stakeholders
* Having a test-and-learn mentality, taking learning and scaling them broadly.
* Having a bias to action
* Process management:
Well-executed brand initiatives and effective collaboration with the other critical functions in the organization is a must
* Communicating effectively, verbally and in writing
** More about this role
** Digital Shelf Associate will be responsible for executing the eCommerce strategy online. Responsibilities include digital shelf management across all retailers’ websites, and total eComm business analytics & reporting. This position will provide support across all Mondelez Canada brands.
** What extra ingredients you will bring:
**** eCommerce Digital Shelf Management.
*** Own and manage the relationship with agencies and the automated platform for efficient content management and publication.
* Lead the digital shelf online, including PDPs (Product Detail Pages) and Brand Stores, by coordinating with external vendors and internal brand teams to create, collect, organize, improve, and disseminate branded content.
* Communicate with and drive digital shelf best practices with retailers across Canada
* Implement best practices and strategies across all brand copy and images.
* Ratings & Reviews planning and execution (sampling, Ratings & Review Platforms, Vine, etc.).
* Lead initial implementation and ongoing maintenance and training related to digital shelf
* Maintain active catalogue for digital shelf management
** Reporting & Analytics.
*** Generate monthly and quarterly analytic reports detailing metrics and make recommendations on improvements through testing and new tactics.
* Leverage automated platforms to understand and discover insights and be able to turn these into actions.
** Budget Management.
*** Manage digital and eCommerce marketing budget across all brands
* Responsible for spend tracking, budget reconciliation, and reporting to digital/eCommerce team, brand teams, and finance on a monthly basis
** General.
*** Ad-hoc project needs from the eCommerce team. Evangelize, influence and educate stakeholders about eCommerce and best practices
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* Education / Certifications:

*** BA or BS with focus on Communication or Marketing / BComm / Business (preferred but not mandatory)
* 2-4 years Digital Marketing, eCommerce or Agency or CPG experience
* Excellent verbal and written communication skills. Experience preferred in writing, editing and crafting content for digital purposes
* Analysis & insights experience in a Digital, Sales or eCommerce capacity
* Proven ability to identify opportunities and proactively propose solutions
** Job specific requirements:
*** Outstanding organizational skills and the ability to simultaneously handle multiple projects while meeting deadlines
* In-depth knowledge and understanding of retailer online platforms and their functionality and limitations (, , , etc.) and how they can be leveraged for different categories
* Solid understanding of Digital and eCommerce metrics, analytics, and ability to generate, analyze and interpret data
* High level of curiosity & proactivity as the eCommerce industry evolves so must we
* Experience…