Scale Activations & Shopper Marketing Manager

Specialist, CP&A, Shopper Activation

Mondelēz International

Join our Mission to Lead the Future of Snacking. Make It With Pride. You ensure that promotional campaigns and initiatives are activated across the customer base. You explain the activation vision, provide support materials and develop in‑store point‑of‑sale (POS) activation requirements.

• Engage brand & category teams on appropriate channel requirements and relevant timelines
• Understand and develop with marketing the most appropriate campaign plans by category and retailer
• Understand the key drivers of purchase; be responsible for the development of account/channel specific POS materials
• Track, post‑evaluate and report activity versus plan of all activity in customers and recommend improvements and key insights for future strategy development

A desire to drive your future and accelerate your career and the following experience and knowledge:

• Experience in a fast‑moving consumer goods industry with experience working with grocery customers preferred
• Project management in a supply chain or commercial context
• Analytical skills
• Organizing and prioritizing
• Problem solving
• Finding new and innovative solutions
• Teamwork
• Customer and category knowledge a distinct advantage

• Lead the strategic development of impactful, innovative, insight‑driven Shopper Marketing strategies rooted in a customer‑centric and consumer‑first mindset.
• Create and deliver OMNI activations to optimize the pre‑shop planning stage, build brand engagement, and drive shopper conversion across in‑store and digital touchpoints.
• Leverage external and internal insights as well as past program learnings to optimize existing activities as well as identify & evaluate the highest‑value customer programs that fuel category growth and market share gains.
• Oversee the end‑to‑end execution of Shopper Marketing priorities & National Scale Activations from ideation and proposal through to development, adaptation, deployment and post‑program analysis, inclusive of channel promotional materials.
• Work collaboratively with cross‑functional partners and agency partners to ensure executional excellence.
• Manage timelines, budgets, creative development and approvals to ensure operational rigor and consistent delivery of best‑in‑class programs.
• Develop strong briefs to agencies and internal design teams that translate strategies into high‑performing, 360 creative communications.
• Track program performance and develop clear, actionable post‑evaluations with measurable insights and recommendations for future strategy development.
• Leverage AC Nielsen and other data sources to generate customer‑specific insights, inform decision‑making and validate ROI.
• Present program strategies, plans and results confidently to both key internal stakeholders and external customers.
• Demonstrate strong collaborative leadership, building trusted relationships across internal cross‑functional teams & external customer teams.

• Bachelor’s degree in business with a specialist in Marketing and/or Commerce or a related field.
• Experience in a fast‑moving consumer packaged goods industry preferred.
• Strong knowledge of the Canadian retail environment and understanding of how to develop full‑funnel OMNI marketing experiences and elements that impact the shopper journey and result in conversion at the store and through e‑commerce.
• Proven ability to manage multiple projects, priorities and key stakeholders simultaneously to meet key deliverables and maintain executional excellence.
• Demonstrated experience writing and delivering effective briefs to agencies and the internal design team that result in effective creative communication and 360 programs.
• Strong business acumen combined with proficiency in AC Nielsen and demonstrated comfort working with data to uncover insights and evaluate performance.
• Bilingual is not required but an asset.

With several brands that are among consumer favourites, including Cadbury, OREO, Christie and Maynards, we are one of the largest snack companies in Canada. Many of our iconic brands are ranked first, second or third in their…