Growth Marketing Manager

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Eucalyptus (or 'Euc' for short) is a digital healthcare company founded in Australia and launched in the UK in 2022. Today, we are one of the fastest-growing start‑ups and a leading player in the UK's digital medical weight loss space, with an ambitious mission to triple our business by the end of the year!

• 🚀 Facilitated over 1 million medical consultations worldwide
• 🌍 Launched Juniper in Australia, UK, Germany, and Japan, and now Canada.
• 🫶 Built a team of approaching 500 Eucalypts across 6 countries, consisting of medical practitioners, engineers, creatives, and many more functions!
• 💰 Raised over US $100 million in funding from investors who backed Uber, Airbnb, and Canva.
• 🎨 Built a world‑leading in‑house creative agency, consisting of copywriters, art directors, digital designers, motion designers, video editors, and film directors.
• 🇬🇧 In just over two years, Juniper UK has grown to become our largest global brand!

• Juniper – A holistic approach to weight loss
• Compound – Men’s health, optimised
• Pilot – Men’s health, delivered differently
• Kin – Reproductive healthcare on your terms
• Software – Where science meets skincare

We’re hiring a Growth Marketing Manager to lead paid acquisition for the launch and growth of Juniper in the Canadian market. This is a hands‑on individual‑contributor role at launch, with the opportunity to build and lead a local growth team as the market scales.

You’ll own paid acquisition end‑to‑end, working closely with creative, product, analytics, and operations to drive efficient patient growth in a new market. This role is ideal for a growth marketer who has owned meaningful acquisition outcomes and is ready to step into broader strategy, market ownership, and people leadership over time.

• Own paid acquisition performance for the Canadian market, from strategy through execution
• Plan, launch, and optimise campaigns across Meta and Google (Search & You Tube), with exposure to Tik Tok and emerging channels
• Be hands‑on with campaign set‑up, budgeting, optimisation, and performance tracking
• Partner closely with creative teams to brief, test, and iterate on ad concepts, building a strong test → measure → learn loop
• Analyse performance data to identify key drivers, improve CAC and conversion rates, and scale efficiently
• Manage channel budgets responsibly, balancing growth and efficiency to support a healthy P&L
• Work cross‑functionally with product, analytics, and operations to align acquisition efforts with patient experience and business goals
• Lead growth execution personally in the early days, while laying the foundations to build and scale a local growth team over time
• Stay up to date with platform changes, industry trends, and best practices to continuously improve performance

• 4–6+ years of experience in growth or performance marketing, with clear end‑to‑end ownership of paid acquisition
• Strong hands‑on expertise in Meta and Google Ads; experience with You Tube and Tik Tok is a plus
• Proven ability to scale acquisition while maintaining CAC targets
• Deep understanding of creative performance and how to iterate on messaging, formats, and concepts to drive results
• Comfortable operating as a senior IC: strategic thinking combined with hands‑on execution
• Working knowledge of attribution, experimentation, and full‑funnel measurement, with the ability to partner closely with analytics, product, and engineering teams
• Experience managing budgets and making data‑driven trade‑offs to optimise efficiency
• Thrives in fast‑paced, scrappy environments typical of new market launches
• Motivated by ownership, impact, and the opportunity to grow into broader leadership over time

• Our teams are incredibly passionate – our talent bar is high and our work ethic is strong. You’ll get to stretch yourself every day and work amongst people who care deeply about our patients. You’ll be given autonomy to tackle interesting problems and receive regular feedback from a supportive team.
• We move at incredible speed – you’ll work with…