Marketing Manager, Display Advertising and Social Media

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* Work Location:

** Toronto, Ontario, Canada
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* Hours:

** 37.5
** Line of Business:
** Marketing
* * Pay Details:**$96,900 - $136,800 CADTD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience  compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.
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* Job Description:

** As part of TD’s Canadian Growth Marketing team, the Digital Performance Marketing (DPM) team is responsible for leading our digital marketing transformation. The team carries the mandate to build the digital marketing ecosystem to enable personalized 1:1 communications at all interactions with our customers. Leveraging a best-in-class content strategy, our personalized communications will ensure TD is delivering breakthrough creative and the best, personalized and connected experience for our customers.

The second goal of the group is to drive leadership in all digital marketing channels across paid, owned and earned. This means that we will strive to enable best-practices in each channel, define the leading practices and beat competitive benchmarks. The primary goal of the group is to optimize the customer journey from start to finish, ultimately improving performance and driving ROI in each marketing channel for our business and channel partners.
** Objective
* * Reporting to the Senior Manager, Digital Performance Marketing, the Manager, Display Advertising & Social Media, will be accountable for driving marketing ROI for assigned Credit Cards Lines of Business. Ultimately accountable for the display advertising and social media budget, the Manager's objective is to leverage ad display and social media channels for competitive advantage, optimize conversion, improve cost to acquire and drive positive ROI.
** Job Description & Accountabilities
*** Lead the strategic development and execution of full-funnel display and social media advertising campaigns where post-click conversion metrics (KPI's) are the objective.
* Leverage extensive social media expertise and current best practices to lead the planning and execution of social media advertising strategy.
* Manage the display advertising and social media budget, optimize KPI's across tactics to maximize ROI of each marketing dollar spent, leveraging audience targeting, TD's digital marketing capabilities and other tactics to drive efficiencies.
* Optimize the end-to-end campaign (including segments, creative, content, networks, channels, tactics, etc.) on an ongoing basis in real-time.
* Lead engagement with agencies, vendors and key internal partners to deliver best-in-class display and social media advertising strategies and programs.
* Partner with Integrated Marketing Planning, Digital Channels, and the business to deliver on the aggressive sales goals and digital sales objectives for assigned Lines of Business.
* Contributes to integrated marketing strategies and plans, including annual forecast.
* Ensure compliance with TD process and governance control requirements.
* Provide ongoing insights on performance and reporting of results for all display advertising and social media marketing programs, relative to YoY and forecast.
* Stay on top of industry trends and all applicable technologies, including developments in – Ad Display, social media, SEM, SEO, and online consumer behavior.
* Accountable to follow TD and Industry best practices for winning in paid display and social, to drive high quality traffic that leads to conversion.
* Deliver detailed and actionable insights and strategic recommendations, provide interpretation, guidance and recommendations to drive business performance.
** Qualifications & Experience
*** Minimum 7 years of digital marketing experience across key channels such as paid display, video, social media with a clear focus on leveraging data to drive business results.
* Demonstrated experience managing performance marketing campaigns through digital, including display, programmatic, social, and driving performance through digital experiences.
* Proven hands-on in-platform experience running performance marketing campaigns in Meta Business Manager.

Experience with Google Ads, and other media buying platforms would be an asset
* Experience with full funnel campaigns in an always-on environment and demonstrating results with driving incremental improvements.
* Experience successfully managing agency and vendor relationships.
* Experience utilizing digital marketing technology to drive personalized and…