Manager, Retail Marketing

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Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights, and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world‑class employee experience and company culture.

Four Seasons Hotels and Resorts is a global, luxury hotel management company. We manage over 120 hotels and resorts and 50 private residences in 47 countries around the world and growing. Central to Four Seasons employee experience and social impact programming is the company’s commitment to supporting cancer research, and the advancement of diversity, inclusion, equality and belonging at Four Seasons corporate offices and properties worldwide.

At Four Seasons, we are powered by people and our culture enables everything we do.

Working in the dynamic environment of Four Seasons global headquarters, the Manager, Retail Marketing will be an integral member of the broader Marketing team for one of the world’s leading luxury hospitality brands. This role will have specific oversight over Retail marketing, promoting both Four Seasons Online Retail (), including paid, owned and earned channels, as well as promoting brand‑led retail programs on property through marketing tools and collateral.

This key position is accountable for setting and executing high‑performing marketing strategies that drive revenue and equity for the Retail business. This performance marketing role includes developing innovative ways to engage the customer, while ensuring our Retail marketing aligns with the brand expression of Four Seasons.

• Develop innovative retail marketing strategies that align to the brand expression of Four Seasons and bring to life the positioning of the Retail business.
• Create and execute a multi‑year marketing plan across all marketing channels, including a cohesive approach across paid, owned, and earned marketing.
• Seek out holistic marketing opportunities that strengthen awareness of the Retail business.
• Explore and evaluate new marketing channels, including emerging channels.
• Work with the broader Retail team to define customer acquisition and retention goals.

• Lead the overall marketing calendar development and execution of all tactics, with support of cross‑functional COES, including but not limited to CRM, paid media, PR, Social Media, and creative and content development.
• Lead development of integrated campaign briefs, creative briefs and media briefs.
• Lead development of seasonal campaigns, managing stakeholder reviews and overall asset management (including rights and usage).
• Conduct analysis on competitive and industry marketing campaigns and approaches.
• Leverage performance insights to drive marketing recommendations.
• Lead the marketing budget, including invoice tracking, invoice submission.

• Develop performance reports with insights and action plans based on marketing initiatives, leveraging Adobe Analytics and Shopify.
• Adhere to the Retail marketing budget as defined by overall company objectives.

• Partner closely with cross‑functional SMEs such as Brand Strategy, Creative, CRM/Email, PR, Social Media, Paid Media, and the Retail business team.
• Manage and collaborate with marketing agency partners to drive optimal output.
• Collaborate with our  digital team for best practices, test and learns, and any applicable Retail integrations into the website, as it pertains to marketing initiatives.

• College or University degree, preferably in a business or marketing program. MBA an asset.
• A minimum of 5 years of progressive experience in a consumer marketing role. Experience with luxury / global retail brands an asset. Ecommerce experience…