Manager, Lifecycle Marketing

Manager, Lifecycle Marketing

Join to apply for the Manager, Lifecycle Marketing role at Zay Zoon

At Zay Zoon, we are on a mission to save 10 million hardworking employees 10 billion dollars. We’ve created a financial empowerment platform that helps businesses of all sizes make a big impact on employee financial wellness. We offer a variety of financial wellness services, like earned wage access, that allows employees to access their earned wages ahead of payday. With 74% of Zay Zoon customers reporting reduced financial stress, we know our solutions help lead to happier and more productive employees.

Zay Zoon was also recognized for its growth in the 2025 Deloitte Technology Fast 50, 2025 Deloitte Technology Fast 500, and top‑10 growth companies in Canada by CIX awards. Our recent funding extension has raised our Series B funding round to nearly $50 million USD.

Zay Zoon is looking for a dynamic and customer‑centric Lifecycle Marketing Manager to lead our efforts in driving customer acquisition, activation, engagement, and retention across multiple marketing channels. This highly visible role requires a results‑driven self‑starter with a deep understanding of lifecycle marketing who can develop and execute strategies that showcase the value of Zay Zoon’s products for SMB employees across North America.

You will work closely with cross‑functional teams, including Product Marketing, Analytics, and Creative to drive measurable business impact.

• Strategy Development:
  Define and implement lifecycle marketing strategies aimed at increasing customer lifetime value by improving activation rates, boosting engagement, and reducing churn.
• People Leadership:
  Lead and support team members with empathy and care, fostering a culture of trust, continuous growth, and professional development while empowering individuals to do their best work.
• Campaign Execution:
  Develop, execute, and maintain marketing campaigns across owned channels (email, SMS, push notifications, in‑app messaging), ensuring they are measured against performance‑driven metrics.
• Audience Segmentation:
  Identify and segment customer groups to deliver targeted, personalized marketing initiatives.
• Collaboration:
  
  Work with cross‑functional teams, including Product Marketing, Analytics, Creative, and Technical teams, to create and execute integrated marketing campaigns.
• Data Analysis:
  Analyze customer data to inform campaign strategies, optimize performance through A/B testing, and continuously improve campaign effectiveness.
• Content Planning:
  Assist with content calendar planning and contribute innovative ideas to drive engagement.
• Performance Reporting:
  Monitor and report on the effectiveness of lifecycle marketing campaigns, providing insights and recommendations for continuous optimization.

• 5+ years of experience leading the development and execution of multi‑channel lifecycle marketing initiatives, with a focus on customer engagement in a SaaS environment and 3+ years leading people or teams.
• Experience with Customer Engagement platforms such as Braze, Iterable, Salesforce Marketing Cloud, etc.
• Strong ability to use data to drive decisions, with experience in tools like Tableau, Google Analytics, Looker, or similar.
• Skilled in translating technical details into compelling narratives and simplifying complex messages.

• Perpetually Remote:
  Work from a desk, a coffee shop, or in the great outdoors – our jobs are fully remote, forever.
• Flexible Time Off:
  Whether it’s a longer vacation or short breaks for regular rejuvenation, our “You‑Do‑You” time off program offers up to 6 weeks of vacation.
• Instant Benefits:
  All full‑time employees get access to medical, vision, and dental benefits from their very first day, including increased mental health coverage and a wellness stipend.
• Plus:
  Inclusive parental leave top‑up, earned wage access, real‑time market data for salaries, a supportive culture for lifelong learners and more.

We care a lot about employee experience and pay is a big part of that. We’re currently on a journey toward internal pay transparency, with that work wrapping up by the end of Q1. We’re focused on doing this thoughtfully, starting with the people who make Zay Zoon what it is. In the meantime, we’re always happy to share more about our compensation philosophy and what you can expect as part of our hiring process!

Every application will be reviewed by our team – we’re committed to giving each application the attention it deserves because we know how important this step is for you. We want to make sure you’re always in the loop and will respond to every application. Go ahead and hit that apply button with confidence, knowing that we’re here for you every step of the way!

We can’t wait to hear from you.

Mid‑Senior level

Full‑time

Marketing and Sales