Media Strategist

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well®.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Loblaw Media™, part of Loblaw Companies Ltd., offers new ways to help companies more effectively reach their customers. We leverage our expertise in retail and media, using insights from online and our stores to deliver relevant messages to our customers. Our goal is to improve shopping experiences for Canadians and help them to Live Life Well™.

Over the last 4 years the LM internal team has been creating an operating model that empowers Marketing teams to extract the MOST VALUE from their media strategies & investment while advancing our measurement discipline.

As we grow, we are seeking talented team members to join our team. Hopefully, you are as dedicated to success as we are. If you thrive on partnering with clients to deliver the best solutions possible, then we would definitely love to hear from you!

We’re all about inclusiveness, creativity and collaboration. We are dedicated to upholding Loblaws’ CORE values of Care, Ownership, Respect and Excellence, and apply these principles to everything we do.

If you would like to be part of this exciting team, apply today!

The Specialist, reporting to the Manager, will be responsible for assisting the team with 360 media planning, execution, and reporting of campaigns across a variety of internal consumer brands. A successful candidate will have excellent analytical, communication, and organization skills to manage, team processes, upkeep of documentation, and campaign reporting/trafficking. This individual will also support and collaborate in the development of Tier 2 and 3 media plans, ensuring high quality execution working with multi-functional teams.

The candidate needs to be client-obsessed and a team player, ensuring our partners receive an exceptional level of service and attention to campaign optimizations. Come grow and learn with a team that values your growth and provides opportunities to explore marketing technology, media strategy, client service, and analytics.

• Support and/or lead the development and execution of media plans for Tier 3 and some Tier 2 marketing programs from brief to trafficking creative, to billing and post-campaign reporting in support of national and market-specific initiatives, including store-specific requests with external agency and vendor partners across all media channels.

• Lead the execution and campaign management of media plans through trafficking and reporting for all campaign initiatives across the team’s portfolio.

• Coordinate trafficking of creative assets for campaigns, in collaboration with the broader media team, internal and external creative partners, media agency and vendors.

• Collaborate with multiple teams from brand teams to Loblaw Agency with support in set up of 360 campaign strategy and executions.

• Research and analytics; reviewing Digital, Social and Search content performance and help in marking timely suggestion solutions to any issues.

• Support ongoing financial record management via BCR, approving invoices for payment and creating purchase orders/scope of work documents.

• Oversee and maintain project timelines with detailed work back schedules while communicating regular status updates relating to specific campaign executions.

• Obtains all necessary approvals from internal stakeholders as needed.

• Proactively communicates with team leads, Internal and agency partners to adjust media strategies and plans to meet changing market and competitive conditions.

• Ensures timely completion and delivery of media marketing campaigns.

• As…