Director, Marketing

Director, Marketing – Simplii Financial

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We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients. At CIBC, we embrace your strengths and your ambitions, so you are empowered at work.

To learn more about CIBC, please visit

As Director of Simplii Marketing, you’ll lead the strategic planning, development, and execution of all marketing communications and campaigns that support Simplii Financial. You’ll deliver impactful creative campaigns that prioritize client needs and uphold the highest standards of execution.

• Craft and execute Simplii’s annual marketing plan, ensuring communications bring both the brand and products to life in ways that truly resonate with consumers.
• Approach creative work with enthusiasm, championing bold ideas and launching campaigns that help Simplii stand out.
• Demonstrate a passion for understanding customers – leveraging data and insights to develop strategies that enhance interactions and foster lasting relationships.
• Lead innovative marketing efforts across diverse channels and content, reaching new clients and showcasing what makes Simplii unique.
• Serve as a steward of the Simplii brand, maintaining consistency in identity, clarity in messaging, and a compelling presence wherever the brand engages.
• Manage the marketing budget with precision, collaborating with business teams to maximize impact and track progress toward key objectives.
• Analyze performance data to uncover insights, refine strategies, and optimize campaigns for meaningful business results.
• Inspire and guide a talented team by ensuring clear responsibilities, effective coaching, and ongoing development for growth.
• Work closely and collaboratively with leaders from across the organization to shape business strategies and to showcase the impact marketing brings to the business.
• Champion operational excellence by continually improving processes and upholding high standards in campaign execution and budget management.

• Seasoned marketer with over 10 years of marketing and leadership experience, and a genuine enthusiasm for making a difference.
• Enjoy building strong marketing teams and delivering campaigns that connect, simplifying complex challenges into measurable success.
• See the big picture, share it in a way that excites and inspires others.
• Committed to seeing things through, roll up your sleeves when needed, and lead by example.
• Make decisions with clear head and solid information, using logic, data, and structured thinking, yet comfortable moving forward when all data isn’t available.
• Motivated by results, focused on performance, keep business goals in mind, set clear objectives, track progress, and push yourself and your team to achieve strong outcomes.
• Enjoy working across teams – Creative, media, operations, legal, finance – breaking down barriers to deliver impactful marketing ideas.
• Believe leadership is about building trust, inspiring the team, coaching for growth, and creating an inclusive environment.
• Excellent communication skills and ability to build relationships at all levels.
• Values matter; you bring your real self and live trust, teamwork, and accountability.

We prioritize your growth. Competitive salary, incentive pay, banking benefits, benefits program, defined benefit pension plan, employee share purchase plan, vacation, wellbeing support, Moment Makers recognition program, and more tools to innovate.

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We provide an accessible candidate experience.
• You must be legally eligible to work in Canada.
• We may ask you to complete an attribute-based assessment or other skills tests.
• We use AI tools during the recruitment process.

Location:

Toronto – 81 Bay, 32nd Floor

Employment Type:

Regular (Full-time)

Weekly

Hours:

37.5

Skills:

Analytical Thinking, Campaign Development, Communication, Customer Engagement, Leadership, Marketing Campaign Analysis, Marketing Planning, Operational Efficiency, People Management, Project Management