Personal Brand Expert; Organic Strategist

Full-Time | Remote | EST Hours

Are you a brand visionary with extensive content marketing experience?

We’re looking for an Organic Growth Strategist for our Personal Brand on Instagram... Think a combination of Matt Gray + Iman Gadzhi + Shelby Sapp.

This is a hands‑on performance role — You’ll be mapping out the growth strategy, writing content, managing a small team, and optimizing the brand voice & image.

Growth into Head of Organic Acquisition Systems role possible and welcomed.

Whether building a new profile from scratch or improving an existing one... If you get excited by scaling a personal brand through core values & storytelling, this role is for you.

Richard turned a $500 digital product into an 8‑figure online education empire.
Now, he teaches others how to do the same while documenting everything on Instagram and You Tube.

• You Tube:
• Instagram:
• Secondary Instagram:

Our brand is impact‑driven, service‑oriented, and rapidly scaling. Your mission is to help turn a high‑growth personal brand into one of the most influential voices in business education.

Own and scale the organic Instagram funnel. You’re the engine behind building a strong brand that attracts raving fans while driving potential clients to our Instagram.

You will:

• Map out a growth plan for our organic Instagram presence
• Establish us as an authority to attract the right audience for the brand
• Research competitors & do niche research to find what’s working
• Strategize the brand across different organic platforms
• Create high‑converting, nurturing, and storytelling content (carousels, stories, reels)
• Collaborate and lead the content creation team
• Repurpose content from our existing library of posts, clips, images, and B‑roll footage
• Optimize and scale the funnel without being salesy
• Track performance and improve KPIs

• A field athlete—you write, test, and launch content yourself
• A direct response operator—you speak offer, funnel, and media fluently
• A data‑obsessed optimizer—you track everything and act on it
• A branding expert—you love building personal brands and positioning in the market
• A feed‑native creative—you can write in Richard’s voice and hook the scroll
• A high‑energy leader—you set your own goals and push for big outcomes
• A self‑starter—you don’t wait for permission, you execute daily

• You’ve written dozens of posts that drove real growth of a personal brand
• You've gained 100k+ followers for a personal brand in the info space
• You’ve worked inside high‑ticket coaching or online education brands
• You’ve operated in a fast‑paced sales environment that expects results
• You have experience in managing large following Instagram page (Tik Tok/You Tube/Linked In experience is a plus)

• You only wrote a few posts but never actually saw results
• You want to “manage” without writing copy yourself
• You need someone to set your goals or micromanage you
• You’ve never worked in a high‑velocity, performance‑driven environment

• Base salary $5k-10k (plus Rev Share based on performance)

If you’re a creative, data‑driven performance leader who wants to scale one of the most impactful personal brands in online business education—apply now.