Senior Account Manager

Gain Share Performance Marketing is an independent North American agency that unifies brand and performance marketing across the full consumer journey. Powered by deep expertise and our proprietary GPS platform, we connect media, creative, and business outcomes—delivering the real-time attribution and optimization that today's marketers demand.

This is an opportunity to do meaningful work with major brands—without the bureaucracy of larger agencies. As a Sr Account Manager based out of our Toronto office, you'll lead strategic client relationships across the full media ecosystem, from brand-building to performance, TV to digital. With real ownership, proprietary technology, and an integrated approach, you'll drive business outcomes—not just media metrics.

• Serve as the primary strategic partner for a portfolio of client accounts.
• Be the voice of our clients and our integrated Gain Share Performance Teams.
• Lead the understanding, recommendations and delivery of our clients’ marketing need programs and delivery.
• Develop and present comprehensive performance marketing strategies aligned with client business goals.
• Lead quarterly business reviews, presenting insights, performance analysis, and growth opportunities.
• Identify opportunities for account growth and expansion across channels and services.
• Build and maintain strong senior marketing stakeholder relationships.

• Oversee integrated and individual channel marketing campaigns across traditional and digital channels including linear TV, Connected TV, paid social, programmatic, and paid search.
• Ongoing owner of individual client budgets and profitability of the accounts.
• Develop integrated media strategies that leverage both digital and TV to maximize reach and conversion.
• Oversee linear TV campaign planning, buying, and optimization for insurance clients, including spot selection, daypart strategies, and GRP/reach optimization.
• Ensure campaigns meet or exceed KPI targets including ROAS, CPA, conversion rates, brand lift, and revenue goals.
• Analyze cross-channel campaign data to extract actionable insights and optimize performance.
• Coordinate with Gain Share media team planners and buyers, creative teams, and analytics to execute seamless campaigns.
• Monitor performance metrics including reach, frequency, cost per point, and attribution to digital conversions.
• Develop testing roadmaps and implement continuous improvement strategies across all channels.
• Stay current on platform updates, industry trends, TV buying landscape, and insurance market dynamics.

• Partner closely with Gain Share category leads (media, analytics and finance) and Account Teams to ensure seamless campaign execution.
• Collaborate cross-functionally with Creative, Analytics, Media (digital, linear and programmatic), and Finance.
• Provide strategic guidance and mentorship to junior team members on an informal basis.
• Foster a collaborative, high-performance team culture across accounts.
• Develop accurate budgets, forecasts, and pacing reports.
• Manage scope, billing, and contract negotiations to ensure profitability targets are met.
• Identify efficiency opportunities to improve margin while maintaining quality.

• Develop accurate budgets, forecasts, and pacing reports.
• Manage scope, billing, and contract negotiations to ensure profitability targets are met.
• Identify efficiency opportunities to improve margin while maintaining quality.

• Minimum 4 years of account experience in performance marketing, media buying, or integrated marketing.
• 3+ years in a client-facing leadership or account management role.
• Proven track record managing accounts with $500K+ annual media spend across digital and traditional channels.
• Deep expertise in performance marketing channels (paid search, paid social, programmatic) and TV buying.
• Strong analytical proficiency in full funnel Media Measurement and Analytics – what they are, how they work and how to use them to build a story.
• Exceptional communication and presentation skills. Effective and confident…