Lead, Digital Site

Lead, Digital Site Experience (NDDC)

As the Site Experience Lead, you will run an integrated offense across Brand, Digital Marketing, Merchandising, Business Planning, Digital Operations and Integrated Media. You will manage in‑season business plans in day‑to‑day activities tracking performance of the product, analyzing demand, sell‑through and key metrics to optimize the consumer journey to increase conversion and sales. You will report to the Digital Platform Business Sr.

Manager. You’ll join a cross‑functional team passionate about creating the future of digital commerce for Nike.

We seek an individual with high analytical skills and an entrepreneurial attitude. Someone who analyzes and resolves problems, multitasks, has high attention to detail, embraces change and innovation, and is always ready to test and learn. Strong passion to understand consumer behavior and strategic thinking are key for success. A self‑starter who is organized, self‑motivated, proactive, accountable, highly adaptable, and has strong knowledge of digital consumer journeys, excellent communication skills, and problem‑solving ability.

• Bachelor’s degree in Business, Marketing, or a related field that emphasizes strong communication and task management skills
• Minimum 5 years of directly relevant experience in digital commerce, digital site merchandising, brand marketing, digital products (journeys) & experiences; strong understanding of e‑commerce KPIs (full funnel)
• Experience with off‑the‑shelf or proprietary e‑commerce tools including content management systems, site merchandising and analytics
• Ability to work under extremely tight timelines with high attention to detail
• Strong communication skills and ability to resolve problems
• Strategic and analytical thinker with ability to take data and transform it into future strategies
• Ability to analyze and synthesize information, reach conclusions and recommend actions
• Excellent organizational skills and ability for multitasking with extreme obsession to details
• Experience working in an international environment and communicating cross‑functionally with internal and external stakeholders

While leading and growing the  and Nike App businesses, you will constantly monitor Key Performance Indicators (KPIs) & trigger actions to achieve both long‑ and short‑term targets. To achieve those targets, you will:

• Define seasonal plans for sports and gender. Align plans with collaboration from Marketing, Merchandising and Brand to enable the best expression of the Nike brand for key retail moments and other brand campaigns.
• Manage the site experience for certain sports and gender in line with the business plan, including product attribution, collections creation, product tracking and set up of merchandising rules and navigation.
• Partner with the Digital Operations team to jointly enable site readiness pre‑ and in‑season.
• Coordinate brand and paid media teams to ensure consistency in focus/priorities, storytelling, URLs and search terms.
• Communicate any shift in product plans to partner areas such as Digital Operations, including change in main initiatives/priorities, release dates, channel activation plan, etc.
• Monitor and extract insights from on‑site searches and recommendations, creating strategies and feedback to improve the consumer journey (navigation, linking strategy, etc.) to have a best‑in‑class experience.
• Monitor and manage e‑commerce KPIs: traffic, conversion funnel, consumer engagement, buying members and retaining members to ensure strong channel growth.
• Identify opportunities to improve conversion, product page views, cross‑sell, up‑sell, and add‑to‑cart rates, driving incremental engagement, sales, productivity and profitability.
• Drive read‑and‑react actions based on business results and priorities and manage air traffic control to ensure priorities are represented across our digital experiences.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity,…