Product Marketing Manager

Product Marketing Manager

Wave HQ

CA$/yr - CA$/yr

At Wave, we help small businesses to thrive so the heart of our communities beats stronger. We work in an environment buzzing with creative energy and inspiration. No matter where you are or how you get the job done, you have what you need to be successful and connected. The mark of true success at Wave is the ability to be bold, learn quickly and share your knowledge generously.

• Go-to-Market Strategy: Lead the GTM process for new products, features, and enhancements—developing strategies, messaging, and launch plans that drive acquisition and activation.
• Product & Growth Partnership: Identify launch readiness, define success metrics, and orchestrate in-product and outbound campaigns.
• Lifecycle & In‑Product Marketing: Build lifecycle journeys and product education experiences that guide users from first value to revenue‑generating actions such as pro tier subscription, payments setup, or payroll activation.
• Customer & Market Intelligence: Surface customer insights, use cases, and usage patterns that shape positioning, roadmap decisions, and content.
• Competitive & Market Context: Own competitive intelligence and collaborate cross‑functionally to bring market context to Marketing and Product.
• Cross‑Functional Enablement: Develop enablement materials (messaging guides, demos, FAQ) for Customer‑facing and Support teams.
• Brand & Content
  
  Collaboration:
  
  Partner with Brand, Content, and Growth to bring differentiated stories to life across web, product, lifecycle, and performance assets.

• Have 5+ years of product marketing experience within SaaS, ideally in a product‑led model.
• Love interpreting customer behavior and translating insights into compelling value propositions and user experiences.
• Have a knack for working across teams—from Product to Brand to Lifecycle—and bringing people together to execute with clarity and purpose.
• Are equally comfortable diving into data dashboards and crafting messaging that inspires action from entrepreneurial audiences.
• Are energized by working in a fast‑paced environment where creativity, curiosity, and experimentation are valued.

Wave is committed to providing an inclusive and accessible candidate experience. If you require accommodations during the recruitment process, please let us know by emailing  We will work with you to meet your needs.

This advertised posting is a current vacancy.

Location:

Toronto, Ontario, Canada

Seniority level:
Not Applicable

Employment type:

Full‑time

Job function:
Marketing and Sales

Industry: Software Development