Job Description & How to Apply Below
ABOUT US
At Talon, our mission is to unlock the full potential of out of home, making it more effective, creative, measurable and sustainable than ever.
We’re passionate about OOH and are on a mission to drive the growth of this sector within the media industry. In just over a decade, our desire to offer intelligent, creative, technology-led OOH solutions and a full-service OOH offering saw us grow into a team of over 450+ people located in key cities across the globe. In that time, we have been awarded for our approach to our people, our clients and our industry.
We hire the finest talent to help us unlock the full potential of the Out of Home (OOH) environment for our clients; and pride ourselves on the individuals who represent our business.
THE ROLE
The VP serves as a critical cross-functional leader, driving collaboration with other VP’s and Talon Teams. They are accountable for team leadership, market competitiveness, and maintain Talon’s position as a leading force in OOH media.
This role demands expertise in Digital Out-of-Home (DOOH) advertising, the ability to leverage real-time data analytics, and a strong grasp of market trends and technological innovation. The VP will play a leading role in digital transformation efforts across the planning function.
A DAY IN THE LIFE
Lead strategic planning initiatives that support long‑term organizational growth and market leadership
Collaborate with other VP’s to drive the integration of digital technologies and investment strategies within OOH campaigns
Oversee the Client Services team specific to the accounts you will be leading, ensuring innovative, accurate, and client‑aligned plans are delivered consistently
Collaborate with SVP, Strategy & Investment, and SVP, Analytics to leverage data analytics and market insights to inform planning and optimize media outcomes
Report status updates on account performance and yearly business plans to CEO, Canada
Monitor campaign performance and implement real‑time strategic adjustments as needed
Promote and support the professional development and upward mobility of team members
Ensure Planning operations align with the broader corporate strategy and cross‑functional goals
Partner with creative and media teams to develop cohesive, integrated campaign strategies
Stay ahead of industry trends and programmatic innovations to inform strategic direction
Guide adoption of new technologies to ensure Talon remains competitive in a dynamic market
Develop, mentor, and hold Client Service Directors accountable for departmental success
Represent Talon’s planning vision and capabilities in both internal and client‑facing environments
Support diversity, equity, and inclusion initiatives aligned with Talon’s ESG and corporate values
WHAT WE’RE LOOKING FOR
Strong communicator and team builder
Agile, collaborative, and values‑driven approach to problem‑solving and people development
Skilled at cross‑functional leadership and fostering a culture of innovation
Comfortable with real‑time decision‑making and campaign optimization
Visionary thinker with a proactive, solution‑driven mindset
Deep expertise in OOH and Programmatic media strategy, including DOOH and omnichannel planning
As well as:
10+ years of media planning or strategy experience, including at least 5 years in a senior leadership role
Proven experience managing high‑performing teams and scaling organizational capability
Expertise in Digital OOH and cross‑platform media strategies
Demonstrated success leading planning functions for major clients or agency networks
Proficiency in leveraging data, analytics, and insights to drive media strategy
Experience in cross‑border collaboration and executive‑level decision making
WHY US
“ The best thing about working at Talon is the space, time and…
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