Manager, Media Planning
Job in
Toronto, Ontario, M5A, Canada
Listing for:
Mediabrands
Full Time
position
Listed on 2026-03-09
Job specializations:
-
Management
Client Relationship Manager
-
Marketing / Advertising / PR
Marketing Manager, Client Relationship Manager
Job Description & How to Apply Below
Position Summary
The role of a Manager, Communications Designer is to supervise and manage our integrated media planning product and assume an active role on the business. The Manager, Communications Designer will assist with the development of media strategies and operating procedures and will also be responsible for leading, mentoring, coaching and developing employees.
This role requires you to work as part of an integrated media planning team to ensure the product is grounded in insights and experience, resulting in flawless media executions.
Key Responsibilities
Accountable for leading the preparation, writing and presentation of integrated media plans, proposals and analysis that satisfy client objectives and that go beyond the brief.Maintain stewardship and accountability of the media plan, regularly evaluating and monitoring execution.Liaise and foster knowledge-sharing with other disciplines internally, partner agencies and other departments to ensure that media and client knowledge is current.Ensure that all media plans adhere to the agency's values, philosophies, and processes.Lead the preparation and presentation of evaluations of media opportunities, media trends and issues of interest to clients.Accurately and effectively manage client’s day-to-day planning requirements, with a strong understanding of client’s business objectives and Key Performance Indicators (KPIs)Manage and lead a team of employees. Effectively communicate agency goals, manage workloads, provide ongoing performance feedback and support professional development. Interview and participate in hiring decision of employees if/when required.Effectively lead various workflows and communication streams between Initiative and client’s creative and PR agenciesAccurately and effectively manage client’s day-to-day planning requirements, with a strong understanding of client’s business objectives and Key Performance Indicators (KPIs).Inform leadership of potential challenges and opportunities as it relates to client and/or people management.Influence decision making by encouraging appropriate strategies and benefits of offerings to clients.Participate in additional agency/team projects and new business presentations as required.Oversee financial media control, including purchase authorizations, billing and budget control reports and ensure that discrepancies are resolved in a timely fashion.Desired Skills & Experience
5-7 years of experience in the Marketing and/or Advertising industry is a requirementManager level of experience in integrated media planning.Knowledge of advertising in international markets (US, UK) would give leverage to this application.History of developing positive on-going business relationships with a focus on client service.Ability to develop and foster strong relationships and partnerships, both internally and externally.Demonstrated ability to effectively apply knowledge and insights gained from research resources to media planning.Previous experience managing and developing employees.Proactive approach to problem solving, supporting the team, self-development, etc.Proficient with media research tools (e.g. MRI, Vividata, Neilson), and media tools (e.g. Prisma).Curiosity, learning agility, with a passion for continuous development.Experience with presenting.Excellent communication skills (both written and verbal).Independent thinker with highly developed organizational skills and a strong attention to detail and accuracy.Ability to work collaboratively as well as independently.Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).Ability to travel as required.Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow.
Initiative builds Fame and Flow for brands like Amazon, RBC, LEGO, Nintendo and Canada Goose. Media responsibility is at the forefront of…
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