Director of Foodservice Sales

The Director, Food Service (including grocery foodservice) is responsible for defining and executing the commercial strategy for the Retail and Food Service channels to deliver sustainable, profitable growth. This role provides strategic leadership across channel planning, strategic account development, team capability building, and cross-functional collaboration.

Key Responsibilities
Strategic Account Growth & Channel Strategy

Define and own HMR and Food Service channel strategies aligned with corporate priorities and long-term growth objectives

Establish strategic account growth targets and success metrics in partnership with National Key Account Managers

Use market and customer data to identify growth opportunities and develop value-based commercial plans

Identify new market opportunities to expand share, protect core business, and accelerate strategic innovation initiatives

Sales Leadership & Commercial Enablement

Lead, coach, and develop a high-performing HMR & Food Service sales organization (approximately 4-8 team members)

Provide strategic direction, prioritization, and decision support to the sales team

Ensure consistent execution of sales strategies, value selling, and portfolio positioning across key customers

Drive capability development through structured training programs focused on product knowledge, selling skills, commercial acumen, and leadership

Business Management & Governance

Analyze sales trends, profitability, and performance versus targets

Contribute to annual planning, forecasting, and budget management

Support succession planning, talent development, and employee engagement initiatives

Cross-Functional Collaboration

Partner closely with Marketing, R&D, Operations, and Finance to create an integrated go-to-market approach

Build and sustain a strong, future-focused business pipeline

Collaborate with industry and technical teams to ensure customer strategies are rooted in market relevance and innovation

Data, Insights & Customer Engagement

Leverage consumer insights, customer marketing tools, and analytics to guide strategic decision-making

Champion insight-driven storytelling to elevate customer conversations from transactional to strategic

Ensure performance dashboards and reporting tools are consistently used to track progress and adjust plans

Additional Responsibilities

Lead cross-functional projects and initiatives

Participate in mentorship and leadership development programs

Facilitate strategic planning sessions

Travel required:

approximately 20-40% (primarily domestic, with occasional international travel)

Key Internal & External Relationships


Internal:

Senior Leadership Team

Sales organization

Marketing, R&D, Operations, Finance, and Customer Service teams

External:

Retail and Food Service customers

Industry partners and associations

Education & Experience Requirements

8-12 years of progressive commercial experience in Retail and/or Food Service

Demonstrated success in leading strategic sales initiatives and driving profitable growth

Extensive experience using consumer insights, category management, and customer marketing to influence business outcomes

Proven ability to lead teams and collaborate effectively across functions

Strong analytical, negotiation, and strategic planning capabilities

University degree in Business, Marketing, or a related discipline preferred

Professional Profile

Strategic, customer-focused, and growth-oriented

Confident decision-maker with strong influencing skills

Collaborative leader who builds trust and alignment

Results-driven, resilient, and comfortable managing complexity

About the Opportunity & You



This role offers the opportunity to shape and lead a critical growth agenda within a dynamic and innovative organization. The Director, HMR & Food Service will play a pivotal role in building long-term partnerships, developing talent, and driving sustainable commercial success.

If this is a role you're ready to sink your teeth into, apply today!