Manager,Email Marketing & SMS Job Toronto area,Ontario Canada,Management

Company Description

WHO WE ARE

Indigo is a physical and digital place inspired by and filled with books, ideas, beautifully designed lifestyle products, and the creative people who help make it all happen. We believe in real books, living life fully and generously, being kind to each other and to the environment, and that stories — big and little — connect us. Indigo is our customer's happy place — for joyful moments of discovery and to connect with people who share their passion for reading, their belief in ideas, and their commitment to making the world a better and more beautiful place.

OUR GUIDING PRINCIPLES

Our Mission is to inspire reading and enrich the lives of booklovers. As such, we believe in the power of people and their stories. We aim to attract top talent, nurture the potential of our employees, and create space for everyone to thrive. Our Guiding Principles are the few key ideas that are meant to influence everything we do, every day.

We Will Hire, Inspire, Promote and Retain the Best

We Will Be Customer Centric

We Will Be Entrepreneurial

We Will Be Committed to Caring About Each Other, Our Communities, and Our Environment

We Will Be Committed to True and Shared Value Creation

We Will Be Systems Thinking, Data Driven and AI enabled

Job Description

The Manager, Email Marketing & SMS oversees the strategy, development and maintenance of the email & SMS marketing calendars in close collaboration with the brand, trade, and merchandising teams, ensuring alignment with company priorities and seasonal campaigns, while supporting the strategic planning of Indigo’s personalization and automation roadmap.

As a key representative of the Email Marketing team in cross-functional strategic meetings, this individual plays a central role in shaping campaign strategy, briefing and execution processes, and performance reporting.

KEY PERFORMANCE METRICS

Drive email performance metrics, including open rates, click-through rates, conversions, and revenue contribution from email

Create and execute an on-brand SMS strategy, setting and achieving clear benchmarks for growth, efficiency and effectiveness

Ensure brand consistency and relevance in email creative and messaging across customer segments, both in triggered emails and campaigns

KEY ACCOUNTABILITIES

Strategic & Cross-Functional Collaboration

Manage the day to day and maintain a very robust email marketing calendar to meet the needs of business – ensure it is up-to-date, and changes are communicated to key stakeholders (creative team, production team & merchants)

Create & stand-up SMS strategy that addresses partnerships, data privacy, acquisition and content

Proactively manage approval process ensuring milestones & interim deadlines are met to deploy emails on time, and error free

Lead campaign analysis and reporting, providing insights and recommendations to optimize future campaigns

Partner with brand, loyalty, site, print, and merchant teams to shape weekly and seasonal email and SMS plans

Coordinate closely with creative, site, merchandising, brand, and data teams to align messaging, content, and segmentation strategies

Act as the primary voice of the email marketing team in cross-functional campaign and brand meetings

Functional

Campaign Management & Optimization

Execute email campaigns from concept brief to deployment

Submit creative briefs aligned with business goals and customer experience

Manage campaign content, stakeholder reviews and edits, ensuring milestones and interim deadlines are met to ensure on-time deployment

Own quality assurance on all coded emails with production team to ensure products, content, legal, and links are correct to ensure error-free deployment

Identify A/B testing opportunities; track and share learnings, make recommendations and implement them based on those learnings to improve performance and efficiency

Reporting & Continuous Improvement

Own post-campaign analysis and reporting; identify trends and performance insights

Track, compile and analyze email campaign results to ensure campaigns are meeting objectives

Challenge the status quo by consistently identifying areas for improvement, diagnosing issues and working to resolve them…


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